Protection of audiences, AI and regulation of advertising content, education of creators, priority reporting channels, support for teams…After the first phase of entry into application of the Digital Services Regulation (DSA), how the Advertising Professional Regulation Authority (ARPP) works on a daily basis with platforms in order to work towards an ever healthier digital environment? What are their expectations ? What place should self-regulation occupy according to them? And at the European level, how is the cooperation of platforms with ARPP counterparts coordinated?
The ARPP had the immense privilege of interacting with representatives of the member platforms to address these subjects and share their strategic vision. 4 videos filmed during Cannes Lions 2023, to discover now:
ARPP & Google – 🎤Interview with @Michael Todds – Global Director Industry Relations of @google
ARPP & Meta – 🎤Interview with @Laurent Solly – Laurent Solly, Vice President Southern Europe of @meta
ARPP & Snapchat – 🎤 Interview with @Gregory Gazagne – DG France of @snapchat
ARPP & TikTok – 🎤Interview with @Francis Stones – Head of Brand Safety and Industry Relations Europe from @tiktok
About the ARPP
ARPP is the French advertising self-regulatory organization. It combines the creation of ethical rules, their application and the control of the application.
Its goal is to maintain high standards in terms of legal, honest, and truthful advertising, which is in the interest of both the consumers and the advertisers.
Its mission is to uphold the balance between creativity as well as the advertisers’ freedom of expression and the responsibility and respect due to consumers.
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