ARPP “Sustainable Development” Recommendation, cited in the new Union Des Marques 2023 Guide “on the representation of eco-responsible behavior in communication.

Feb 23rd '23

If you would like to discover the new publication resulting from the work of the FAIRe community of the UNION DES MARQUES , here is the 2023 edition of the Guide to the “representation of eco-responsible behavior in communication” to enable brands to mobilize their audiences in the face of the environmental emergency.


The Advertising Professional Regulatory Authority (ARPP)“Sustainable Development” Recommendation,cited in this Guide, accompanies advertisers and agencies, committed to seek prior advice from the ARPP, all media, for their main national campaigns including an environmental claim defined in the scope of this rule.


Downloadable here:



Source: ARPP. The ARPP is the professional regulatory body for advertising in France


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