ARPP has published a new “Gambling” Recommendation


INSIGHT
Published
Aug 2nd '22
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This new and second version of the Recommendation will be applicable from 1 September 2022.

 

The Professional Advertising Regulatory Authority (ARPP) has changed its rules in view of the new regulatory provisions relating to the content of commercial communications in the gambling sector and by meeting all the expectations contained in the Opinion adopted on January 18, 2022 by the Publicity Joint Council and made public in February.

 

Remember that the CPP brings together representatives of consumer, environmental and societal associations and representatives of professionals (brands, agencies and all the media). Its main mission is to issue public opinions before the creation or updating of the Recommendations of the ARPP Code on the expectations of civil society and stakeholders, after hearing the latter.

 

The CPP took into account in its opinion the guidelines of the National Gaming Authority (ANJ) whose representatives it heard and thus recommended an update of certain rules of the “Gambling” Recommendation of the ARPP while being mindful of their operational application.

 

In this new version, to adapt its content to the new regulatory provisions, the choice was made to create practical and concrete provisions for:

 

  • not to encourage minors to gamble,
  • clarify notions such as that of social success,
  • limit content that may encourage the practice of excessive gambling,
  • while maintaining a base of provisions on the identification of advertising, the veracity and fairness of the message, the protection of minors, social values ​​and responsible gambling.

 

In the part dedicated to the protection of minors, this new version of the Recommendation thus reinforces a rule according to which ” advertising for gambling should not be aimed at minors given the legal prohibition to which they are subject. object. To this end, advertising for gambling must not, in any way whatsoever, represent minors in a situation of purchase or practice of the game, even if they are accompanied by adult(s) “, adding a commitment on the part of operators to ensure that people appearing in advertising messages are over 25 years of age. By following the Notice of the CPP, the rule does not apply to top-level athletes (members of a team, club or sports federation whose activity is professional, jockeys and drivers who participate in horse racing).

 

For influencers or content creators, in the “Gambling” Recommendation v2, operators who use it in the context of commercial collaborations, covered by the practical sheet “Communication of influencers and brands” of the Recommendation ” Digital Advertising Communication” of the ARPP, undertake to comply with the provisions contained in this sheet.

 

In this spirit, the ARPP offers a Responsible Influence Certificate for influencers on the ethical rules and regulations to be observed in the context of their activity on social media, allowing them, like approved operators, to work in a more secure and ethical framework.

 

 

Source: ARPP. The ARPP is the professional regulatory body for advertising in France

 

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