Advertising has long been linked to sex. A 1974 book called “Subliminal Seduction” documented how advertisers shoehorned the word “sex” into advertising images. Some recent ads, like Burger King’s 2009 ad for its seven-inch burger, featuring a woman about to take a bite with the caption “It’ll blow your mind away,” leave little doubt about how marketers use sex to sell products.

A Washington State University study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex.

“This study showed that the way that we interpret the alcohol ads can affect what we do in our romantic and sexual lives, because … alcohol [advertisers] connect their products to sexual activity or romantic appeal,”  Stacey Hust, associate dean of faculty affairs and college operations at Washington State University, told Marketing Daily.

Read the full article, here.

Source: Marketing Daily.

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