Nationwide advert banned over ‘misleading’ claim

Apr 3rd '24

‘Ads for Nationwide Building Society featuring the actor Dominic West have been banned for misleading customers after the building society suggested it would not be closing its branches.


The Advertising Standards Authority launched an investigation after receiving hundreds of complaints about the TV, radio and newspaper ads where West plays the boss of a fictional bank.


Among 282 complaints was one from rival Santander, which understood that Nationwide had recently closed or reduced opening hours at several branches, and challenged whether the ads were misleading.


West works for a lender called A.N.Y. Bank in the Nationwide advert and jokes about a large expenses bill for lunch and breaking ‘the company record’


Read more here.


Source: The Telegraph. Image: By GabboT – wikimedia commons 


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