We wish the European Advertising Standards Alliance (EASA) a happy birthday. EASA is celebrating its 30th anniversary with a number of initiatives, including the launch of a new logo.
It was founded in May 1992 with 15 self-regulatory organisation (SRO) members from 13 different European nations, and it handled Europe’s first cross-border complaints system. EASA’s network now includes 42 organisations representing 28 European SROs, 13 industry organisations covering the advertising ecosystem (advertisers, agencies, and media), and one digital pure-play company.
EASA’s role is to set out high operational standards for advertising self-regulatory systems, as set out in the Best Practice Model and EASA’s Charter. EASA also provides a space for the advertising ecosystem to work together at the European and international levels to address common challenges and make sure advertising standards are futureproof.
EASA helps to make sure that ads are legal, decent, honest, truthful, prepared with a sense of social responsibility and created with due respect to the rules of fair competition. The well-enforced ad standards are established by EASA. These ensure that ad self-regulation is better regulation.
Visit EASA website, here.
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