Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.
Source: Ad Standards
Ad Standards is the self-regulatory body for Canada’s advertising industry.
Understand the rules on influencer marketing
Whether you are publishing advertising content on others’ platforms, or including promotional content from others on your website and elsewhere, you need to be aware of the influencer guidance.
Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?
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