Influencer Marketing Updates


INSIGHT
Published
Dec 1st '21
Share
Facebook

Ad Standards has released updates to both Interpretation Guideline #5 and the Influencer Disclosure Guidelines.

 

Interpretation Guideline #5 speaks to the obligation under the Code to disclose when there is a material connection between the influencer and a brand. Updates to the Influencer Disclosure Guidelines provide more examples of what triggers the need to disclose a material connection, and how to make that disclosure.

 

Source: Ad Standards

 

Ad Standards is the self-regulatory body for Canada’s advertising industry.

 

Understand the rules on influencer marketing

Whether you are publishing advertising content on others’ platforms, or including promotional content from others on your website and elsewhere, you need to be aware of the influencer guidance.

 

Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?

 

How can we help!

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their advertising, documents, processes and systems to help mitigate risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

Call Us Today on 020 8087 2377 or send us an email.

 

FREE downloadable content for Marketing, Compliance, Sales teams, small and medium-sized enterprises. Click here.

 

You can see our Google reviews here.

 

We’re looking for guest writers with business know-how and experience to create outstanding articles to feature on our website. Sound like you? Then find out more…