This video was made to inform teenagers on how to tell when their favourite influencers are advertising products or services. The short (2.5 minute) video covers:
- How influencers are compensated for advertising a product/service
- Understanding “disclosure”
- Where to look for evidence of disclosure on social media
- What to do if an influencer has failed to disclose whether their post or video is actually an ad
- Other need-to-know information related to influencer marketing
This video was created for Media Literacy Week 2022. For more information, visit www.medialiteracyweek.ca
Source: Ad Standards
About Ad Standards
Ad Standards’ mission is to ensure advertising in Canada is truthful, fair and accurate. As an independent, nonprofit organization, we administer the Canadian Code of Advertising Standards, which is the principal instrument of responsible and effective advertising self-regulation nationwide. Ad Standards Clearance Services helps advertisers comply with applicable regulations and industry standards. Supported by our members, we enhance legal compliance and ethical advertising practices, and build the public’s confidence in Canadian advertising across all media.
Did you forgot to #ad? Is your Instagram advertising missing a disclosure message? Find out about our influencer marketing services, here.
How can we help!
LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.
We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.
Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.
Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.
Why Not Download our FREE Brochures! Click here.
Call Us Today on 020 8087 2377 or send us an email.
We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…
You can see our Google reviews here.