This video was made to inform teenagers on how to tell when their favourite influencers are advertising products or services. The short (2.5 minute) video covers:
- How influencers are compensated for advertising a product/service
- Understanding “disclosure”
- Where to look for evidence of disclosure on social media
- What to do if an influencer has failed to disclose whether their post or video is actually an ad
- Other need-to-know information related to influencer marketing
This video was created for Media Literacy Week 2022. For more information, visit www.medialiteracyweek.ca
Source: Ad Standards
About Ad Standards
Ad Standards’ mission is to ensure advertising in Canada is truthful, fair and accurate. As an independent, nonprofit organization, we administer the Canadian Code of Advertising Standards, which is the principal instrument of responsible and effective advertising self-regulation nationwide. Ad Standards Clearance Services helps advertisers comply with applicable regulations and industry standards. Supported by our members, we enhance legal compliance and ethical advertising practices, and build the public’s confidence in Canadian advertising across all media.
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