Influencer marketing transparency in the United Arab Emirates 2022: Report Release

Mar 17th '22

The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in Influencer Marketing in 2022.


Today, the influencer marketing industry is only set to grow further to $16.4 billion in 2022, according to ‘The State of Influencer Marketing 2022: Benchmark Report.’ Influencer Marketing focused platforms raised more than $800M in funding in 2021 alone, an indication of the industry’s significant growth.


For all these reasons, influencer marketing transparency has become a key focus for ABG. As the region’s leading self-regulatory advertising and marketing group, we are dedicated to uniting the industry around higher standards.


Building on the National Media Council’s Advertising Guide & Cabinet Resolution No. (23) of 2017 on Media Content, and with local industry support, ABG developed an Influencer Marketing Transparency Charter; and an industry-driven report presenting the challenges and opportunities the UAE faces with regards to transparency in the ad industry.


In addition to providing a snapshot of the current state of transparency in influencer marketing in the UAE, the report covers a variety of questions including tax considerations, influencer content ownership; as well as diverse perspectives on the issue, including influencers’, brands’, and self-regulatory organizations and global coordinating bodies for advertising self-regulation.


To learn more about the state of transparency in influencer marketing in the United Arab Emirates, explore the full market study and report:


Source & images: ABG


Understand the rules on influencer marketing

Whether you are publishing advertising content on others’ platforms, or including promotional content from others on your website and elsewhere, you need to be aware of the influencer guidance.


Did you forgot to #ad? Is your Instagram advertising missing a disclosure message?


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