Are you using Snapchat for Business? By Christopher Hall

New social platforms are constantly emerging, creating opportunities for businesses to communicate with their consumers in innovative ways. One of these platforms is Snapchat, a mobile app that allows users to send photo messages that automatically delete themselves shortly after being viewed. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging their audience through the application. If you’re not already familiar with Snapchat, you should get acquainted.

Many businesses are beginning to use Snapchat to promote themselves through this new short-term visual message format.

If you’re not already using the app as part of your marketing strategy, you should be.

So why does Snapchat Matter?

It took me a while to be convinced that Snapchat was going to be worthwhile from a business perspective, but social media platform is already huge, with billions of video views per day and millions of daily active users.

Companies can use Snapchat leverage their brand and tap into the millennial crowd. Snaps, pictures or 10-second videos shot on Snapchat are a fast and effective way to not only communicate brand value, but to humanise your business. Small businesses worldwide are tapping into Snapchat to create brand awareness and to elicit actions from their Snapchat followers.

Snapchat has opened up more targeting options, letting advertisers target ads at specific age groups and by device, location, and context. In addition, Snapchat has rolled out numerous new ad formats.

Why use Snapchat? 

  • Time

One of the biggest challenges in business us time, we just don’t have enough time or there are other priorities.

The great thing about Snapchat is that you can instantly create vast amounts of value adding content with minimal effort. It really takes seconds to create short video clip, perhaps a behind the scenes story of your business for your audience to follow.

  • Tease new products to your audience.

Some brands still worry that social use can be self-destructive and lead to a host of problems with managing user engagement. But others are jumping in, because marketers can make a serious impact with product launches using apps similar to Snapchat.

Snapchat platform is an ideal opportunity to start teasing out videos and pictures of new products. Because these images last a few seconds, you can expect a fair amount of buzz and chatter to surge around your new offering.

  • Attention

All marketing comes down to one key concept: attention. Businesses are forever fighting for their audience’s attention and coming up with new and innovative ways to gain a bigger share of that attention.

Snapchat is where more and more people’s attention is focused these days, so take the opportunity and start creating content which provides value in return for your audience’s attention.

  • Become an early adopter

Of the businesses that market on social media, very few use Snapchat. The lack of competition provides a huge opportunity for businesses to become early adopters and take advantage of a non-competitive marketing landscape.

  • Tell your story

For audiences to form an emotional connection with a business, there needs to be some kind of story they can relate to. Marketing is all about effective storytelling.

With Snapchat you can create a story of short videos to take your audience through a behind the scenes look into your business.

  • Highlight special events.

If you’re hosting or taking part in live events, then Snapchat is a great tool to leverage. It gives your audience member’s direct access to your live event, no matter where they are.

Snap chat can also be used to take your followers beyond raw products and services so you can engage the community more. Have fun, and use the caption and drawing tools within the platform to show off your personality and corporate culture. This is a great opportunity to show your fans how different your brand is from others.

  • Keep it fun

Snapchat is about as casual as social media platforms can get. Your followers aren’t interested in corporate stuffiness.

Snapchat followers are young, and according to Snapchat, the average user age group is 12-34. That means, you need to keep in fun with content that is clearly for a general audience. Remember there are specific rules when advertising to a younger audience. 

  • Story telling

Videos in any medium should be kept short, and that’s true with Snapchat. Regardless of the medium, your audience is out there looking for brief content to digest while in line.

  • Advantages 

Promotions that take advantage of the power of social media are cost-effective and carry your message to new audiences. Short-term visual messaging has very specific applications, but maintaining a consistent and engaging social media presence is crucial in today’s market.