The Advertising Standards Bureau (ASB) has begun accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code which came into effect on 1 July 2016.

The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia. The AANA Wagering Code applies to advertising or marketing communications on any medium which is undertaken by, or on behalf of a licenced operator of wagering product or services.

This includes advertising for betting on horse races, harness races, greyhound races, sporting events, novelty events or other contingencies (or a series of races, events or contingencies); but does not include gaming, such as casino games or electronic gaming machines, keno, lotto and lottery products or trade promotions.

For the purposes of this code, Wagering Product or Service includes betting on fantasy sport teams, odds compilation and tipping services offered or provided by a Licensed Operator.

More information on the new code can be found here.

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