The Phone-paid Services Authority (PSA), the UK regulator for content, goods and services charged to a phone bill, launched their 14th Code of Practice back in 12 July 2016, which was approved by Ofcom in accordance with the Communications Act 2003 on the same date.

All companies providing phone-paid services have to:

• register with the PSA
• submit and maintain accurate details of its services and numbers to the PSA
• check the companies they contract with
• ensure consumers are protected
• follow the PSA’s formal directions, instructions, notices or requests for information

Phone-paid services must:

• be upfront about the service they offer and the cost
• treat consumers fairly
• comply with the law
• not invade consumer privacy
• not cause harm or unreasonable offence to consumers
• resolve consumer complaints quickly

If you are unsure how your activities fit within the rules, please take advantage of our Advert Review service.

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