Marketing to children and naming prizewinners

Nov 12th '18

Committee of Advertising Practice (CAP) consultation on marketing to children and naming prizewinners.

During its consultation on the use of data for marketing, CAP identified two issues that require further consultation: the age at which consent to marketing can be given by children in the absence of consent from the holder of parental responsibility (which is, in part, affected by Article 8 of the GDPR and section 9 of the Data Protection Act 2018); and the lawful basis for publishing the personal data of prizewinners (which is affected by the bases for processing personal data set out in Article 6 of the GDPR).

CAP have now opened a new consultation on these two remaining issues, which is now open.

This further consultation will last for four weeks, closing at 5pm on 7 December 2018, and responses can be sent to

Source: CAP

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