The revised Audiovisual Media Services Directive (AVMSD) of the European Parliament and European Council has been published in the Official Journal of the European Union. The AVMSD lays down the provisions by law, regulation or administrative action in Member States concerning the audiovisual media services.
It will officially enter into force on 19th December 2018. The transposition period of 21 months will end on 19 September 2020, by which all Member States will be required to have brought into force the laws, regulations and administrative provisions necessary to comply with the revised Directive by 19 September 2020.
European Advertising Standards Alliance would like to commend the European institutions and all stakeholders involved for their efforts and intends to continue playing an active role in the implementation of the Directive at national level.