ASA Rulings Published

NEWS
Published
Jan 3rd '18
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This week’s rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for: 03 January 2018

A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and yo…

An Instagram post on TV personality Stephanie Davis’ page, seen on 10 August 2017, promoted vitamins. Text stated “Just wanted to let you all know about @convitsuk – a great daily vitamin & mineral company I have just started using … Get your exclusive 50% off online today with code STEPH50”. [Love heart emoji]”…

A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt…

Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated “HEY, YOU IN THE SILVER CAR. EVER T…

Two ads for Iceland supermarkets, seen in July 2017:

a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark…

Three emails for Groupon:

a. The first email, seen on 21 September 2017, included the text “Fitbit Smart Fitness Watch £44.99 £39.97 View Deal”. The price £44.99 was crossed out. The deal page linked to from the ad included the text “Fitbit Smart Watch With Free Delivery From £86.99”.

b. The second email…

A press ad for a beauty drink supplement, seen in May 2017, stated “Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer wher…

A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your points into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot currency rates …”. The ad feat…

An email from Eventbrite for The Shambhallah Healing Center, sent on 20 September 2017, titled “FW: Join us & Reverse Your Diabetes or Hypertension in 30 days”. The body of the email stated “REVERSE YOUR DIABETES OR HYPERTENSION IN 30 DAYS WITH SHAMBALLAH HEALING CENTER … Medical & Pharmaceutical Industries …

A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr…

A website selling event tickets, www.ticketmaster.co.uk, seen in March 2017, stated “ticketmaster PLATINUM. THE BEST AVAILABLE TICKETS … Ticketmaster Platinum offers fans the best available tickets for an event direct from the artist. Platinum Tickets enable market-based pricing (adjusting prices according to…

Three sales promotion price labels, seen in store in June 2017, for carpet retailer United Carpets:

a. The label for the “Superior Soft” range featured text that stated “Buy one metre get one metre free”. Further text stated “Only £33.46 m²”. Large text below this stated “That’s equivalent to only £16.73 m²”. …

A website, www.victorialilyevents.co.uk, for an events planner seen on 22 July 2017 featured text that stated “Village Bell Hire Price … Weekend Hire (Friday – Sunday) from £150 …” and below that was a list of what was included with the tent, which stated “Included Fully erect 4 metre bell tent Ground sheet Outside …

A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim “Step aside, fate. It’s time science had a go at love”. Further text stated “Imagine being able to stack the odds of finding lasting love entirely in your favour. e…

 

If you are unsure how your activities fit within the rules, take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

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Previous rulings: 20 December 2017