The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 22 May 2019

A TV ad for, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcodes or enter them at Because we understand the value of books we’ll instantly offer you a great price.” At the same time, the woman scanned one book and the price of £3.67 appeared on the phone screen. She scanned three more books and a total of £13.01 appeared on the phone screen. Later, a message appeared on the phone which stated “£40.97 Payment received from”.


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Previous rulings: 15 May 2019