The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.
This week’s rulings have been published, and the following advertisers have been formally investigated.
Rulings for 15 May 2019
- Cycle Safety Technologies Ltd – Upheld
A tweet from Cycle Safety Technologies, a traffic monitoring app for drivers and cyclists, posted on 11 February 2019, stated “We confirm that cycle safety technology app Is for all road users. If a cyclist Is not using the app but a driver Is using the app the responsibility rest [sic] with the cyclist. All accidents …
- WHG (International) Ltd – Upheld
A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply”. This was…
Unsure how your activities fit within the rules? When you face business or regulatory challenges, we can provide solutions that are tailor-made to your needs with a view to releasing your energies to focus on your clients. Explore our full range today.
We offer a complete solution, with a range of cost effective, compliance and marketing solutions including Copy Advice which are uniquely suited to supporting firms.
Our Copy Advice service is fast and confidential, it is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.
Questions? You can reach us on info@LSCPROM.co.uk.
Previous rulings: 08 May 2019