The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 13 March 2019

A website for Bosch,, a home electricals manufacturer seen on 22 August 2018 featured a web page for The Unlimited, a cordless stick vacuum cleaner. Towards the top of the page text over an image reel stated “Cordless, but with continuous runtime*, thanks to exchangeable battery pack and quick char…

A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the possibilities into one bet. Three r…

A TV ad and a website for Love Windows, seen in late July and August 2018:

a.  The TV ad featured an actress in a house, motioning at the windows. She said, “I know what you’re thinking – oh my, triple glazed windows like these three from Love Windows at only £299 each – but there’s no catch. Get triple glazed, energy efficient windows, multi-point locking, any size and fully fitted, and a 15-year guarantee, all for one fixed price of just £299 each. And no confusing sales offers to worry about.” On-screen text stated “A+ Triple Glazed”, “Multi Point Locking”, “Fully Fitted”, “15 Year Guarantee”, and “Triple Glazed White Windows Only £299 each”.

b.  The website, featured a large banner at the top of the home page, with text stating “Buy Any Size Fully Fitted Window: – Triple Glazed A+ Rated Energy Efficient – High Security Multi Point Locking System – All for one FIXED price £299 each”. Below that, hyperlinked text stated “GET A FREE QUOTE”. Under the heading “WHY CHOOSE LOVE WINDOWS” the page included an embedded video of the TV ad, alongside text stating “Just One Fixed Price – £299 Per Window” and “No Confusing Sales Offers”.

An ad for a hire car, seen on on 9 November 2018, featured text which stated “Citroen C3 or Similar…Price for 5 days: £102.30 [struckthrough] £93.86”. Further text stated “+84.13€ (about £73.28) car hire company fee”.

A website and leaflet for Body Resonance, seen on 2 October 2018:

a.  The website, included on its home page a subheading “Helping with…” with text underneath that stated “This is a holistic approach, rather than just targeting a symptom, our aim is not to supress or mask a symptom but remove the cause. Bioresonance can help diagnose and relieve many painful and debilitating conditions”. Underneath that were six picture boxes with text underneath each which stated respectively “Allergies”, “Weight loss”, “Skin Conditions”, “Serious Illness”, “Intestinal Disorders” and “Parasites. Under the category “Allergies”, the following conditions were included: itching, rash, stomach pain, diarrhoea, vomiting, itchy eyes, sneezing to asthma attacks and allergic shock. Under the category “Skin Conditions” the following conditions were included: neurodermatitis and chronic eczema. Under the category “Intestinal Disorders” the following conditions were stated: Crohn’s disease and ulcerative colitis. Under the category “Parasites” the following condition was stated: Lyme Disease. Another section of the website “Testimonials” included claims from clients. One testimonial stated “The Bio Resonance machine diagnosed me with a severe Candida overgrowth in my gut, amongst a few other things! I was advised to change my diet completely after the machine picked up a few food intolerances. I had treatment sessions with the machine to invert the overgrowth and boost my immunity allowing my body to return to a healed, healthy state”. Another stated “Thank you so much, an underlying heart condition picked up after months getting nowhere with Doctors! Banged me on Blood Pressure medication without finding the cause, with your help I’m now in the system with a cardiologist now listening to me”. At the bottom of the web page under the subheading “Downloads” was a link to “Brochure”. The document, under the subheading “Treatment”, stated “Bio resonance is used for treating conditions such as fatigue, allergies, digestive disorders, insomnia, pain due to arthritis, fibromyalgia, asthma, hay fever and many more. It is particularly successful for treatment and diagnosis of Lyme disease”.

b.  On the front of the leaflet, at the top, it stated “Tired of feeling ill?” Beneath that, text stated “The Body Resonance clinic looks at the possible causes for your health issues using our state of the art Bicom Body Scanner. Bio Resonance is a non-invasive gentle therapy that targets the root cause of your condition and helps to rebuild a weakened immune system. The scanner moves through each organ in the body detecting and referring diagnostic information using frequencies emitted by every single cell. These are matched with stored data to allow and assist diagnosis. We can help conditions such as: Allergies, Arthritis, Skin conditions such as Eczema, Smoking addictions, Lyme disease, Digestive and bowel complaints, Fibromyalgia/ Fatigue, Lack of sleep, Hayfever, And so much more …”. Text on the other side of the leaflet stated “Our Bicom Body scanner reads the bodys [sic] electromagnetic frequencies and identifies any harmful pathogens. The scanner can be seen working in front of you as we explain what possible problems are present. We then treat any harmful pathogens that could lead to future illness along with any other complaints you identified to us prior to treatment”.


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Previous rulings: 06 March 2019