The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.
This week’s rulings have been published, and the following advertisers have been formally investigated.
Rulings for 12 June 2019
- Furniture Village Ltd– Upheld
An in-store point of sale price promotion by Furniture Village, seen on 12 January 2019, related to a divan set including mattress and base. A heading at the top stated “Sale”. Text stated “ASP £1099 – Introductory Offer £549”. Small text at the bottom stated “ASP = After Sale Price”.
- Lynden Ltd t/a Find Your PPI– Not Upheld
A radio ad for Find Your PPI, heard on 29 March 2019, featured TV and radio presenter Sue Cook, who stated, “I’m Sue Cook and my life has been spent reporting news I believe is in the consumer’s interest. There’s a company claiming to offer a free service that reveals whether you’ve paid PPI. They’re called Find Y…
- Person(s) unknown t/a uk.justjobs.io – Upheld
Three banner ads for uk.justjobs.io seen on YouTube and www.independent.co.uk:
a. The banner ad seen on YouTube on 15 December 2018 stated “TESCO is hiring!” using the font and colours normally used by Tesco. Further text stated “Starting from £23 – £47/hr” followed by an “Apply Now” button. Further text stated “£23 – 47/hr Jobs” followed by the Just Jobs website address and a “VISIT SITE” button.
b. The banner ad seen on www.independent.co.uk on 14 and 19 January 2019 contained identical text and information, plus additional text which stated “Hiring Now – No Experience Required – Full Time & Part Time Jobs”.
c. The banner ad seen on 22 December 2018 stated “Royal Mail is hiring!” using the font and colours normally used by Royal Mail. Further text stated “Starting from £15 – 23/hr” followed by an “Apply Now” button. Further text stated “Royal Mail is Hiring Now” followed by another “Apply Now” button.
Unsure how your activities fit within the rules? When you face business or regulatory challenges, we can provide solutions that are tailor-made to your needs with a view to releasing your energies to focus on your clients. Explore our full range today.
We offer a complete solution, with a range of cost effective, compliance and marketing solutions including Copy Advice which are uniquely suited to supporting firms.
Our Copy Advice service is fast and confidential, it is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.
Questions? You can reach us on info@LSCPROM.co.uk.
Previous rulings: 05 June 2019