The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.
This week’s rulings have been published, and the following advertisers have been formally investigated.
Rulings for 11 September 2019
- Actegy Ltd – Upheld
A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.
An ad on Facebook for a pancake cooker misleadingly implied it was free.
- Iceland Foods Ltd t/a Second Avenue – Upheld
A regional press ad for Iceland price comparisons was banned for making misleading claims.
- KAT UK – Upheld
Claims on a website misleadingly implied that the company’s lantern roofs were thinner, stronger or more thermally efficient than competitor products.
- Mars Wrigley Confectionery UK Ltd – Not Upheld
An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.
An essay mill service made misleading free offer claims on their website and misleadingly implied that students could submit bought essays as their own without risks.
- Roofoods Ltd t/a Deliveroo – Upheld
A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.
Previous rulings: 04 Sept 2019
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