The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 09 October 2019

An email promoting return flight deals from Bristol to North America was not considered misleading.

An online search ad was banned for being irresponsibly targeted.

A pension comparison website misleadingly claimed to offer financial advice.

Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.

TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

Claims on Neal’s Yard’s website did not break misleadingness or environmental claims rules.

A plumber’s website misleadingly stated they did not charge a call-out fee, and implied a trading address from which they didn’t operate.

TalkTalk emails misleadingly claimed users were approaching their data capacity.

An email for a wine deal was misleading and broke the promotions rules.

 

Previous rulings: 02 October 2019

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