The Advertising Standards Authority (ASA) publish rulings every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for: 5 December 2018

A press ad for Lakeside Country Park, seen in May 2018, stated “This breath-taking Park in Central England offers the opportunity to own a luxury Lodge/park home”. Further text stated “The perfect holiday accommodation in a peaceful and scenic location superbly surrounded by stunning countryside…Park F…

An eBay listing for Europa Depot, seen in July 2018, for an unlocked SAMSUNG Galaxy S4 smartphone, included text stating “All our SAMSUNG smartphones are 100% BRAND NEW… Although the manufacturer warranty has expired, we offer a 100% hassle-free 1 year seller warranty for all our units. The warranty covers any form of …

A TV ad for Kentucky Fried Chicken seen on 28 September 2018 featured a woman who was dancing in a flexible manner on a wall located at the top of a roof. The ad’s opening scene showed a close-up panning shot of the woman’s sliding feet whilst she was dancing on a wall. The next scene showed a full shot of the woman lea…

A TV ad for short-term loans company Oakam Loans, seen on 15 August 2018, featured a voice-over which stated, “Ask Oakam about borrowing up to £1750, one four two one per cent APR representative variable”. On-screen text stated “1421% APR representative (variable)”.

An ad for toys based on characters from the video game “Bendy and the Ink Machine” was seen on Cartoon Network throughout the day on 23 August, on Disney XD on 26 August, and on Pop Max mid-morning during “Pokemon” on 30 August. The ad featured different characters on a jerky, sepia-toned, cartoon-l…

Truly Travel Ltd t/a Teletext Holidays – Upheld in part

Three holiday package listings seen on the Teletext Holidays website, in February and April 2018:

a.  A listing for a package to Tenerife stated “£278pp* incl. flight + hotel”. Next to this text an icon, when hovered over, revealed text which stated “Hotel price correct at 09:44 on 31/01. Flight price correct at 11:29 on 01/02. Limited Availability – All prices and flight times shown are subject to change and accurate at the time posted – please call for the current live price”.

b.  A listing for a package to Costa Brava stated “£232pp* inc. flight & hotel”.

c.  A listing for a package to Benidorm stated “£158pp* incl. flight & hotel”.


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Previous rulings: 27 November 2018