The Stichting Reclame Code (SRC – Netherlands) has published the update of the Advertising Code Social Media & Influencer Marketing. The modified code contains practical examples so that both brand and influencer know how to advertise together in a transparent and reliable way.
The original Advertising Code for Social Media is since 2014 part of the Dutch Adverting Code (NRC).
Developments in social media are going fast and influencer marketing has become a widely used tool. Reason enough to update the code with a new name: Social Media & Influencer Marketing Advertising Code. The Code will soon be available in English on www.reclamecode.nl/social.
Source: EASA – European Advertising Standards Alliance