Business networking is an effective low-cost (sometimes free) marketing method for developing sales opportunities and contacts, based on referrals and introductions. It’s full of like-minded individuals, and if you go to the right events, it’s full of people that you can work with or learn from in some way.
There are a number of different networking events out there to choose from, including seminars, speed networking, breakfast meetings and business clubs. Events that happen regularly, are more likely to result in on-going business relationships.
Networking can lead to future opportunities for both parties, in terms of help, advice and business. It can also motivate you to go further, take the plunge into starting your own business or just expand your industry knowledge.
You may feel you are too busy to attend these events, but they act as a nice break from being stuck in in the office. And sometimes they can count as being at work because you are inevitably spreading the name of your business across an audience that can add value to your business—and it’s a great chance to learn something and get ideas.
You’re marketing your business and yourself, and best of all you are creating connections.
These events are all about mutual benefits. How can you offer a service or help another? There will be times when you may need help or advice, and you will want to have built a strong network.
We’ve teamed up with Purple Networking, a free networking group. It’s an informal, free evening
business networking meeting from 1800hrs on the 1st Tuesday of each month in Crawley, West Sussex. Just bring yourself, your cards and your smile…
- Free parking
- Free entry
- Informal business networking
- No speeches or presentations
- Turn up when you can
What happens at Purple Networking? Watch the video.
To find out more visit Purple Networking Facebook page.
Remember, networking is not selling. Networking is about building relationships, getting to know, like and trust others. By all means, talk about your products/services, as you are there to raise the profile of your business, but sandwich ‘business talk’ between ‘small talk’.
Author: Christopher Hall
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