The Committee of Advertising Practice (CAP) have launched Promotional Marketing, a new eLearning module designed to provide marketing, advertising and compliance professionals with all of the knowledge they need to run effective and compliant promotions from prize draws and competitions to sales and discounts.

Promotional Marketing is one of the most downloaded sections of the Advertising Codes.

Developed by the experts who write the Codes, this new module will walk you through how to create promotions that stick to the rules from start to finish. It uses real-life rulings to illustrate how and when the rules apply to different kinds of promotions.

The module covers:

What is a promotion?

Overview of key promotions rules, including availability, terms & conditions and abuse

What kind of promotion are you running?

This section covers the important rules for specific types of promotions, including prize draws, competitions, price promotions and gift promotions.

Other promotions rules:

This section will cover any other rules you need to know to run a compliant promotion.

If you are still unsure how your activities fit within the rules, please take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

Contact us today, and find out how we can help.

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