If you work in financial services marketing, it probably hasn’t escaped your attention that your role has changed in recent years.

While marketing was once seen as purely creative (or sometimes ‘fluffy’, for the uninitiated), today the successful marketing manager will be a combination of data specialist, digital expert and the creator or curator of relevant, interesting content.

Perivan Solutions have produced a whitepaper which explores some of the changes that the financial services marketing role has seen over the past few years and identify some of the core skills Marketing teams in financial services need today if they are to be effective.

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If you would like to know more about how Perivan Solutions can help you by providing documented approvals for financial promotions (including social media) please contact us.