The Advertising Association (AA) response to the Department for Culture, Media & Sport (DCMS) call for evidence on gambling and social responsibility.

The AA has submitted a response to the DCMS call for evidence on gaming machines and social responsibility measures.

The response highlights the following points:

  • AA support for the self-regulatory system
  • The 2014 review did not provide sufficient evidence to amend the current rules
  • Industry has taken steps to strengthen the Industry Group for Responsible Gambling (IGRG) code (prohibiting sign-up offers before 9pm)
  • There is little evidence around the impact of gambling advertising on problem gambling
  • Overall participation in gambling is declining, as is young people’s exposure to gambling advertising

Download the full response.

Source: AA website