We can write compelling wording for your marketing material and customer communications in a way that is engaging to the reader.

Copywriting

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.

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Copywriting services

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We craft copy for:

  • Marketing material – advertising, brochures and sales aids
  • Technical documents – policies, terms and conditions
  • Digital content – websites, emails, and tweets
  • Articles – stories, features and think pieces
  • Scripts – for animation, speeches and videos
  • Letters – answering complaints and explaining changes

 

The reader needs to be initially given a clear, simple outline of how your firm can help them. It should seek to draw the reader in, highlight the key benefits, together with any risks and deliver a call to action, to help drive the response you are after.

 

Our independent copywriters ensure that copy is decent, truthful, honest and understood by the reader

 

Copywriting can be difficult if it is not something you regularly do. Using our experience copywriter can make the process very cost effective.

 

If you would like to use our copywriting service, it would help if we had access to the following:

  • An initial discussion, to understand the offering, market and organisation in detail
  • Any marketing materials, proposals, fact sheets, product specifications which would give us further detail on the background of the product
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