Trading Standards became the Advertising Standards Authority‘s legal backstop for misleading advertising in 2013 – this means the Committee of Advertising Practice (CAP) can refer non-broadcast advertisers who continue to break the rules on misleading advertising to Trading Standards who can consider legal sanctions to bring them into line.

The legal backstop is a vital weapon but one that is not needed often. On the contrary, when problem arises, the CAP Compliance team prides itself on working with advertisers to help bring their ads into line.

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