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Marketing

Why is brand marketing growing more important in B2B?

Branding, creativity and storytelling have traditionally been seen as the preserve of B2C businesses. But an article this week suggests that B2B brands need to invest more in brand marketing. We explore why – and share tips for refining your own brand marketing strategy. Why brand matters in B2B B2C has long used storytelling, [...]

June 14th, 2019|Marketing|0 Comments

Guest blog: How has marketing changed in the year since GDPR?

25 May marked a year since the General Data Protection Regulation came into force. It was heralded as life-changing for marketing as we know it. But has GDPR really changed marketing activity in the last twelve months? What does GDPR compliance entail? The General Data Protection Regulation affects any organisation that: Possesses or processes [...]

June 7th, 2019|Marketing|0 Comments

How to avoid outsourcing pitfalls in regulated marketing

This week, a bank was fined £1.89m for failings in its outsourcing processes. The fines, levied by the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA), saw R. Raphael & Sons plc penalised for failing to manage its outsourcing arrangements properly. The regulators’ action brings to light the potential hazards when regulated firms [...]

May 31st, 2019|Marketing|0 Comments

How can financial services firms make the most of their brand?

Your brand is central to your success. As a Marketer, you know that – and you only need to look at the success of the world’s best brands to understand how crucial a consistent brand experience is. How does this translate to financial services brands? And how can you make the most of the [...]

May 25th, 2019|Marketing|0 Comments

What can marketers learn from the ASA and CAP Annual Report?

This week, the ASA/CAP annual report was released. What does it tell marketers about advertising compliance, and what lessons can we take away from it? Who are the ASA and CAP? The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. The Committees of Advertising Practice (CAP) write the [...]

May 24th, 2019|Marketing|0 Comments