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Marketing

Will London miss out on FinTech innovation after Brexit?

That’s a question posed by FinTech risk experts Aon recently. In a blog, the firm explores whether Brexit will impact London FinTechs and threaten the capital’s reputation as a hub for financial innovators. We look at the reasons for London’s pre-eminence in financial innovation – and examine the implications of our departure from the EU. [...]

April 13th, 2019|Marketing|0 Comments

Why Google’s Quality Score matters

Do you know what Google’s Quality Score is, and how it is worked out? If you produce online adverts for search engines, you should – as it’s central to your visibility online. Here we look at the components that make up ‘quality’ in Google’s eyes and share tips on making your ads more search engine-friendly. [...]

April 5th, 2019|Marketing|0 Comments

Google Analytics 101

Learning how to fully understand Google Analytics is not always at everyones top lists. If you want to learn more about a few important and key things involving your website, and want to be able to answer questions like: “how many people visiting page?”, and “who is my actual target audience?” together with understanding visitor [...]

April 2nd, 2019|Marketing|0 Comments

How to capitalise on growing consumer enthusiasm for podcasts

A survey released recently showed that the popularity of podcasts is soaring as social media takes a dip. Why is this, and how can you make the most of this growing engagement with podcasts in your marketing? Podcasts growing in popularity Why are podcasts growing in popularity? According to a survey, the growth in smart [...]

March 29th, 2019|Marketing|0 Comments

Misleading promotions in the spotlight following firm’s collapse

All regulated Marketing Managers know the importance of compliant financial promotions. But this week, the need for compliance was brought sharply into focus as four people were arrested following a probe into a collapsed firm. The Financial Conduct Authority (FCA) and Serious Fraud Office investigation into collapsed mini-bond provider London Capital & Finance (LC&F) followed [...]

March 22nd, 2019|Marketing|0 Comments