Marketing

Improve your asset management investor communications

Earlier this month, the Financial Conduct Authority (FCA) released the latest outputs from its Asset Management Market Study. This second set of rules aim ‘to improve the quality of the information available to consumers about the funds they invest in’. What are the new rules, and how will they impact marketing? What is the FCA’s [...]

February 15th, 2019|Marketing|0 Comments

Guest post: What’s personal brand and why it’s so important

Nowadays, most of us have two identities: a real-world presence and an online presence. The thing is, our online presence is becoming more and more important every day, massively influencing our real life. If you see an advert of a service or a product, are you going to trust the advert, or are you going [...]

February 14th, 2019|Marketing|0 Comments

FCA powers to ban a financial promotion or advert

If a financial promotion or advert is misleading, the UK financial regulator has the legal power under s137S of the Financial Services and Markets Act 2000 (FSMA) to: get it withdrawn, or prevent it from being used in the first place In deciding whether to act, the Financial Conduct Authority (FCA) consider how a financial [...]

February 11th, 2019|Compliance, Marketing|0 Comments

What are the big financial services marketing trends now? – Part II

This week, we complete our look at the State of Play report 2019, which identifies the big content marketing trends for financial services companies. If you missed it, you can read Part 1 here. The report is based on a survey of marketers across financial services. Here we explore: The formats that work The challenges [...]

February 8th, 2019|Marketing|0 Comments

What are the big financial services marketing trends now?

A new report by Editions Financial explores the big issues impacting the world of financial services marketing. The State of Play report 2019 is based on a survey of marketers across financial services. So, what does it tell us? Here, in the first of two blogs, we look at findings from the first half of [...]

February 1st, 2019|Marketing|0 Comments