Marketing

How can you best manage the creative review process?

The creative review process is an inescapable part of the Marketing role. Whether you’re producing hard copy assets like brochures, flyers and sell sheets, or digital ones like webpages, lead nurturing emails or interactive pdfs, reviews are essential. Getting a ‘fresh pair of eyes’ to look at a document or asset towards the end of [...]

Dec 7th, 2018|Marketing|0 Comments

6 key digital marketing trends you need to know for 2019

2019 is just around the corner. And with it comes the usual round of predictions – the products, approaches and technologies we’ll need if we want to keep pace with a rapidly-evolving marketing landscape. How do you pick out the nuggets from the noise? Here we’ve done the hard work for you, focusing in on [...]

Nov 30th, 2018|Marketing|0 Comments

What you need to know about new rules on using data in marketing

Earlier this month, the Committee of Advertising Practice (CAP), announced new rules on the use of data for marketing. What are these new rules, and how will they impact your marketing activity? What is CAP? CAP sets rules for advertising in the UK, which are policed and enforced by the Advertising Standards Authority. Whether or not you’re [...]

Nov 23rd, 2018|Marketing|0 Comments

The importance of brand to your marketing effectiveness

An article last week claims that brands need a balance of short- and long-term objectives in order to meet their goals. In today’s data-driven world, metrics-oriented goals are often seen as king. But they’re not the be-all and end-all of marketing effectiveness measures, as the Marketing Week article explores. Long-term, brand-related aims should not be forgotten. Evidencing [...]

Nov 19th, 2018|Marketing|0 Comments

Can templates be the solution to your creative challenges?

The words ‘template’ and ‘creative’ might seem like natural enemies. Many a marketer’s or designer’s instinctive reaction will be that any sort of template will stifle creativity. Surely the very idea of a template approach will constrict your imagination? Where is the originality in something created from a mould? But should we change our thinking? [...]

Nov 16th, 2018|Marketing|0 Comments