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Marketing

Advertising on new platforms?

The rules you need to follow when you advertise on new platforms. Technology evolves constantly, with new media types and platforms being continually developed. For Marketers, this offers never-ending opportunities to share your content in new ways. Reaching and engaging your target audience is an ongoing challenge. The internet is a crazily busy place; [...]

December 13th, 2019|Marketing|0 Comments

What is the content marketing cycle and why does it matter?

Content marketing is a perennial topic of interest for today’s Marketers. In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as explored in this blog on why you need quality content in the era of machine learning. But [...]

December 5th, 2019|Marketing|0 Comments

How to avoid the content mistakes that could cost you conversions

It’s accepted that great content is the route to success in digital marketing. The right content, shared with the right people at the right time, will deliver useful, valuable information to your target market. It will drive traffic to your website, amplify your messages and – ultimately – promote the products and services you [...]

November 29th, 2019|Marketing|0 Comments

PPC trends to watch in 2020

What are the most important PPC trends to watch in 2020? Pay-per-click advertising isn’t new, but remains popular – not surprising when it is still one of the most effective marketing tools. PPC enables Marketers to target specific segments of the market. It delivers a cost-effective approach, with costs only being incurred when people [...]

November 22nd, 2019|Marketing|0 Comments

How to make remote collaboration work in Marketing

The Marketing team today can look very different to teams of just a few years ago. Globalisation, remote working, outsourcing and flexible working have all grown over recent years. And while these are largely very positive trends, they can result in teams that are geographically dispersed, and in some cases working in different organisations [...]

November 15th, 2019|Marketing|0 Comments

6 reasons to download ICC’s Incoterms 2020 app

Download the official Incoterms® 2020 app today to access Incoterms® 2020 on the go! Staying digitally connected to the business tools we use daily is more important than ever – especially for those working across borders. To help, International Chamber of Commerce (ICC) has unveiled the Incoterms® 2020 app, providing importers and exporters with digital [...]

November 14th, 2019|Marketing|0 Comments