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Marketing

Will Covid-19 change financial firms’ communications?

An article in CityAM this week asked whether coronavirus will be ‘the tipping point for company communications’ in the financial sector. Here we look at what the current situation means for financial services communications, and whether it will indeed create a sea-change in the way that firms communicate with clients and prospects. Is the virus just [...]

April 3rd, 2020|Marketing|0 Comments

Is trust in advertising more important than ever?

An article in this week’s Marketing Week suggests so. Keith Weed, president of the Advertising Association, believes that the coronavirus pandemic ‘provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK’. We look at why might be, and what advertisers should [...]

March 27th, 2020|Marketing|0 Comments

ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code

On 10 March 2020, ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code – the gold standard for ethical advertising aimed at securing trust between consumers and companies in the digital age. More information (in German) can be found on the website here. How can we help! At [...]

March 18th, 2020|Marketing|0 Comments

Are the lines blurring between B2B and B2C marketing?

An article in this week’s Marketing Week thinks so. If it’s true, what does it mean for Marketers on both sides of the fence? Can marketing activity be improved by more cross-pollination between traditionally B2C and B2B activity? What can Marketers in both areas learn from each other – are there opportunities to share best practice? [...]

March 13th, 2020|Marketing|0 Comments

Do you know the rules on comparative advertising?

Last week, the Committee of Advertising Practice (CAP) issued an update on the rules around comparative advertising. With comparison central to many financial services promotions, it seems like a good excuse to revisit the regulations on this. What is comparative advertising, and what do Marketing teams need to know about it? What is comparative [...]

March 6th, 2020|Marketing|0 Comments

What made the FCA ban a firm’s online adverts?

Last week (18 February) the Financial Conduct Authority announced that it had banned a number of online adverts issued by a motor finance firm. What caused the regulator to ban the ads, and what can regulated Marketers learn in terms of their own online advertising? Why did the FCA ban the online ads? The adverts were [...]

February 28th, 2020|Marketing|0 Comments