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Marketing

New direct marketing code

What you need to know about the new direct marketing code. Earlier this month, the Information Commissioner’s Office (ICO) published its draft of the new direct marketing code of practice. This is the first time the direct marketing industry has had a code of practice. What does it propose, and what will firms need to [...]

January 24th, 2020|Marketing|0 Comments

6 ways you can improve your marketing approvals process

For regulated Marketing teams, the compliance approvals process is a necessary part of producing financial promotions. That doesn’t stop it becoming a frustration at times. It has the potential to slow down your production and create work via repeated reviews and edits. It doesn’t have to be this way, though. How can you optimise [...]

January 17th, 2020|Marketing|0 Comments

How to comply with CAP’s rules on testimonials and endorsements

The Committee of Advertising Practice (CAP) this week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy. The article, published by the ASA/CAP, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitimate – method of promoting your product or service’, marketers should make [...]

January 11th, 2020|Marketing|0 Comments

How to comply with CAP’s rules on testimonials and endorsements

The Committee of Advertising Practice (CAP) last week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy. This article, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitimate – method of promoting your product or service’, marketers should make sure that ‘such claims…are [...]

December 23rd, 2019|Marketing|0 Comments

Advertising on new platforms?

The rules you need to follow when you advertise on new platforms. Technology evolves constantly, with new media types and platforms being continually developed. For Marketers, this offers never-ending opportunities to share your content in new ways. Reaching and engaging your target audience is an ongoing challenge. The internet is a crazily busy place; [...]

December 13th, 2019|Marketing|0 Comments

What is the content marketing cycle and why does it matter?

Content marketing is a perennial topic of interest for today’s Marketers. In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as explored in this blog on why you need quality content in the era of machine learning. But [...]

December 5th, 2019|Marketing|0 Comments