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Retirement communications of the future

What will retirement communications look like in the future? Pension communications aren’t often held up as examples of best practice. But things may be changing, as an article in Money Marketing explained this week. Are we nearing a revolution in retirement communications? And will other financial services customer materials follow suit? Changing the way we talk about [...]

March 8th, 2019|general|0 Comments

International Women’s Day 2019

International Women’s Day 2019 - Gender stereotypes in ads. International Women’s Day is a day to celebrate the achievements of women across the globe, as well as a day to call for action to progress gender equality. The publication of the Advertising Standards Authority (ASA) report Depictions, Perceptions and Harm in 2017 identified that there’s potential for [...]

March 8th, 2019|general|0 Comments

Advertising VAT

To include or not to include? - VAT in stated prices. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct use of VAT-inclusive and VAT-exclusive prices is [...]

March 8th, 2019|general|0 Comments

How to “do” Marketing Strategy in 5 Steps

Does your Boardroom know how to do anything apart from add up, make things and sell? You might think that is enough? Peter Drucker said: “…the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation…Marketing is the distinguishing, unique function of the business.” We was in an organisation [...]

March 7th, 2019|general|0 Comments

How can B2B companies use Instagram

We love seeing how some of the world’s most renowned consumer brands use Instagram to build their communities, tell impactful stories, and of course sell their products. At the other end of the spectrum, however, are another group of innovative companies who are also using social media to generate more clientele and awareness — Enter [...]

March 5th, 2019|general|0 Comments

Guest post: How to achieve SEO success

How to achieve SEO success: top tips and best practice strategies. Last week, I went to a really valuable training session on Search Engine Optimisation. Most Marketers understand the concept of SEO, and many are successfully optimising their sites for success on search engines like Google and Bing. But it’s an area that’s constantly evolving. [...]

March 1st, 2019|general|0 Comments