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Legal Supers – helpful tools

"Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The Broadcast Committee of Advertising Practice (BCAP) announced they were [...]

November 7th, 2019|Clearcast|0 Comments

Clocked ads are final

It’s an important principle of clearance that when Clearcast clear a clocked ad, an identical ad is delivered to broadcasters under the same clock number. Clearcast have sampled over 300 clocks comparing the version they were sent with that delivered to one broadcaster and found that in a small number of cases there were [...]

June 26th, 2018|Clearcast|0 Comments

10 UK & international advertising regulation pointers for 2018

Clearcast Head of Copy Clearance Niamh McGuinness shared her UK knowledge and Business Affairs Manager Danny Turner brought us up to speed on international developments. Below are top 10 takeaway points from the session to help you prepare for your 2018 campaigns and beyond. UK Developments 1. Ads for foods High in Fat Salt [...]

November 11th, 2017|Clearcast|0 Comments

Clearcast Newsletter Spring 2017

Twice a year the team at Clearcast put together a newsletter chock-full of great articles. As ever, this issue features a mixture of handy copy advice, important regulatory updates and behind the scenes shenanigans. Whether you're new to Clearcast and wondering what's shaking, or a seasoned pro looking to stay on top of your game [...]

March 14th, 2017|Clearcast|0 Comments

Booze and junk food

Source: Clearcast By Jonathan Laury Communications Executive, Clearcast Sounds like a good Saturday night, right? But just a few weeks into 2016 and battle lines are already being drawn – it’s clear that the advertising of alcohol and HFSS foods (High in Fat, Salt or Sugar) are going to be two of the [...]

January 18th, 2016|Clearcast|0 Comments