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CAP

Advertising weapons

Weapons: Knives, martial arts weaponry and crossbows. The Committee of Advertising Practice (CAP) Code does not contain a section that relates specifically to the advertising of weapons or for ads that contain images of weapons. However, marketers should nevertheless ensure that their marketing communications are prepared with a sense of responsibility to consumers and [...]

March 31st, 2020|CAP|0 Comments

Use of the term “Dr”: Dentists

Advertisers who refer to themselves as “Dr”, “a doctor” or similar, should take care not to imply that they hold a general medical qualification if they do not. The need for clarity is greatest when marketers are making health-related claims and the Advertising Standards Authority (ASA) has taken a tough line on marketers calling [...]

March 31st, 2020|CAP|0 Comments

Alcohol: Violence

Marketers must avoid linking, explicitly or otherwise, alcohol and violence, as per rules 18.4 (alcohol and aggression), and potentially rule 18.7 (showing or implying alcohol as being capable of changing mood/behaviour). As well as breaking the Alcohol rules, it is likely that such marketing communications also break the more general Committee of Advertising Practice (CAP) Code rules, [...]

March 30th, 2020|CAP|0 Comments

Alcohol: Sex and personal relationships

The Committee of Advertising Practice (CAP) Code states “Marketing communications must neither link alcohol with seduction, sexual activity or sexual success nor imply that alcohol can enhance attractiveness… [and] must not imply that drinking alcohol is a key component of the success of a personal relationship or social event. The consumption of alcohol may [...]

March 30th, 2020|CAP|0 Comments

Advertising on Instagram

Making your marketing an Insta(nt) compliant success. A portmanteau of ‘instant camera’ and ‘telegram’, Instagram launched nearly ten years ago in October 2010. YouGov puts the photo and video sharing app as the second most popular and well known social network in the UK – and with an estimated 23million+ users in the UK [...]

March 27th, 2020|CAP|0 Comments

The Queen-tessential guide to referring to the Royal Family in ads

While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads. Only in limited circumstances can you show or mention a member of the Royal Family without [...]

March 27th, 2020|CAP|0 Comments