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Advertising surveys

A quick guide to advertising consumer surveys. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated their findings. The Committee of Advertising [...]

April 16th, 2019|CAP|0 Comments

Hotel advertising

Make room for this advice on hotel advertising. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, hotels provide a much needed – and usually much enjoyed – service for consumers.  Here’s the Committee of Advertising Practice (CAP) advice on some of the rules in [...]

April 16th, 2019|CAP|0 Comments

Marketing and Countdown Clocks

The final countdown. The Advertising Standards Authority (ASA) has seen a rise in complaints about the use of “Countdown Clocks”, particularly in relation to promotions.  With that in mind, here’s the Committee of Advertising Practice(CAP)run-down on using different types of ‘countdown’ to help you keep your marketing in “Tick Tock” condition. 5… Once a countdown [...]

April 16th, 2019|CAP|0 Comments

Healthcare advice

Healthcare advice inspired by World Health Day. Earlier this month (7 April) we saw World Health Day and one of the key messages from the World Health Organisation (WHO) this year was that “Health is a human right; it’s time for health for all”.  With that in mind, it’s important that ads for healthcare products [...]

April 16th, 2019|CAP|0 Comments

Easter advertising

Avoiding causing religious offence during Easter. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause serious or widespread offence when [...]

March 28th, 2019|CAP|0 Comments