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CAP

Botox – Frequently Asked Questions (FAQs)

Botulinum toxin is a ‘Prescription-Only Medicine’ (POM), which means there are specific rules on how and where you can advertise services that offer this. As rule 12.12 says: “Prescription-only medicines or prescription-only medical treatments may not be advertised to the public.” The recent Enforcement Notice from Committee of Advertising Practice (CAP) has resulted in lots of questions [...]

January 23rd, 2020|CAP|0 Comments

Advertising guidance: Lasers

General: Lasers Lasers can be used for a multitude of treatments, but marketers must in the first instance ensure their device is safe. Marketers are responsible for the classification of their devices, whether for medical or beauty purposes, and ensure that it holds the appropriate CE Marking. Marketers who are unsure about the regulation [...]

January 22nd, 2020|CAP|0 Comments

Misleading advertising

Oh what a tangled web – Misleading ads. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a broad area that often [...]

January 16th, 2020|CAP|0 Comments

Non-Invasive Prenatal Testing

Non-Invasive Prenatal Testing (NIPT) – A look at the Advertising Standards Authority’s (ASA) rulings. Statistics can be thorny. Even when true they can still be misleading, as demonstrated by this recent set of rulings against providers of Non-Invasive Prenatal Testing (NIPT) - a test that pregnant women can take to determine whether their foetus [...]

January 16th, 2020|CAP|0 Comments

Delivery charges in adverts

Wait a minute, Mr Postman – Delivery charges in ads. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s [...]

January 16th, 2020|CAP|0 Comments

Enforcing ad rules on prenatal testing

The Committee of Advertising Practice (CAP) have published a new Enforcement Notice on Advertising Non-invasive Prenatal Testing (hereafter NIPT), which is a type of prenatal screening for genetic conditions which uses a maternal blood test to examine foetal DNA. It is offered on the NHS in some regions but also through private clinics. Ads for [...]

January 16th, 2020|CAP|0 Comments