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Avoiding ‘Fake Views’in advertising

Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate - method of promoting your product or service. However, marketers should take care to make sure that such claims, [...]

December 12th, 2019|CAP|0 Comments

Flying home for Christmas – Travel pricing and availability

With the festive season well underway, it’s only a matter of time before consumers start thinking about tantalising holiday deals for a quick getaway. There are usually plenty of deals out there for savvy consumers looking to escape on a budget and marketers, understandably, want to let everybody know where to find them. But how can [...]

December 12th, 2019|CAP|0 Comments

New platforms, same rules

Nothing new under the Code - New platforms, same rules. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the last few decades.  Despite this, [...]

December 12th, 2019|CAP|0 Comments

Online Affiliate Marketing

Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded by a business for each new customer attracted by their marketing efforts, usually with a pre-agreed percentage of each sale.  Affiliates typically place ads and links online that direct consumers to the website of a company. Remember that the CAP Code [...]

December 10th, 2019|CAP|0 Comments

Offence: Age in advertising

Rule 4.1 states that marketing communications must not contain anything that is likely to cause serious or widespread offence, and specifies that special care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability and age. Advertisers should take special care to ensure that references to or [...]

December 6th, 2019|CAP|0 Comments

Postage and packing in ads

If postage and packaging fees apply, these must be made clear in the ad or. If they are a set non-optional fee which applies per product, the cost should be included in the price. Otherwise the ad must make it clear that the fee is chargeable and what the fee is, or how it [...]

December 6th, 2019|CAP|0 Comments