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CAP

Why the ASA & CAP don’t cover political ads

As it currently stands, ‘political advertisements’ are banned from being broadcast on TV or radio under the Communications Act 2003 (instead parties are given airtime via party political broadcasts which aren’t classed as advertising). Meanwhile, claims in ads in non-broadcast media (posters, newspapers etc.) whose principal function is to influence voters in local, regional, [...]

August 16th, 2019|ASA, CAP|0 Comments

National Prosecco Day

Bottoms up without the thumbs down. Bottomless or unlimited promotions, such as brunches, are very popular and a great way to showcase your hospitality. You take the time to plan your menu and brief your servers to ensure people partaking of alcohol do so responsibly, so make sure you do the same with your [...]

August 9th, 2019|CAP|0 Comments

Ads featuring prescription only weight loss injections

Avoid the ASA taking a jab you - Ads featuring prescription only weight loss injections. Burning more calories than you consume is the most common self-treatment for weight-loss and for people who are ‘overweight’, a rate of weight loss greater than 2lbs a week is unlikely to be compatible with good medical and nutritional [...]

August 9th, 2019|CAP|0 Comments

Back to School marketing campaigns

Back to School campaigns – Advice for marketers. “Back to school” – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on promotions and comparisons, the Committee of Advertising Practice [...]

August 9th, 2019|CAP|0 Comments

Using emojis in adverts

Keeping your emojions in check – using emojis in ads. For most of you reading this, we suspect that at one point or another you’ve received a message or seen a post online that was filled with cartoons, gesticulations and possibly an illustrated vegetable. Perhaps it made you laugh, blow a gasket  or left [...]

July 31st, 2019|CAP|0 Comments

Medicines and influencer marketing

How many followers makes a celebrity? Medicines and influencer marketing Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape.  While much of the regulatory discussion to date has been centred on labelling and transparency - it’s important to remember that the [...]

July 31st, 2019|CAP|0 Comments