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Imminent ban on harmful gender stereotypes

Following research in 2017 and consultation in 2018, the coming into force of Committee of Advertising Practice’s (CAP) new rule (accompanied by detailed guidance) which prohibits gender stereotypes that are likely to cause harm or serious or widespread offence is imminent. On 14 June 2019, this rule will be included in Section 4 of the CAP Code: 4.9 Marketing communications must not [...]

June 6th, 2019|CAP|0 Comments

Environmental claims

Ensuring your environmental claims are more than just hot air. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this the the Committee of Advertising Practice (CAP) have put together some guidance to help you make sure you make sustainable claims [...]

June 6th, 2019|CAP|0 Comments

Issues around harmful emulation

Think of the children! Issues around harmful emulation. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here the Committee of Advertising Practice(CAP)look to some recent Advertising Standards Authority(ASA)rulings to bring this requirement to life. Implying an unsafe [...]

June 6th, 2019|CAP|0 Comments

Face Equality Day

Face Equality Day - Visual Difference in Adverts. 22 May 2019 was Face Equality Day, supported by a wider week of activities aimed at raising awareness of the prejudice and discrimination that people with visible difference often experience and changing wider perceptions about visible difference. A visible difference is a mark, scar or condition [...]

May 24th, 2019|CAP|0 Comments

Reference pricing in adverts

Make sure the price is right: using Reference pricing in adverts The Advertising Standards Authority’s (ASA) research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference prices are [...]

May 23rd, 2019|CAP|0 Comments