CAP

Be a Valentine’s S.A.I.N.T. with your promotional marketing

It’s that time of year again, when two become one, where the world turns shades of pink and red, when January sales become Valentine’s Day promotions. So, the Committee of Advertising Practice (CAP) have put their S.A.I.N.T of a guide to ensure your customers don’t fall out of love with your promotional marketing. S is [...]

February 14th, 2019|CAP|0 Comments

Swipe right: online dating and the CAP Code

Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees - the Committee of Advertising Practice (CAP) have rounded up some advice in this handy guide to help you stay cool-headed when marketing your dating [...]

February 14th, 2019|CAP|0 Comments

Enforcement Notice about misleading ‘faux fur’ claims

Today the Committee of Advertising Practice (CAP) Compliance team issued a new Enforcement Notice on Misleading “Faux Fur” claims in clothes and accessories, which follows two ASA rulings published last week. UK retailers, including sellers on UK-facing online platforms and marketplaces, must ensure their advertising is line with the Notice by 11 February 2019. The [...]

January 17th, 2019|CAP|0 Comments

How to avoid misleading advertising

Committee of Advertising Practice (CAP) six top tips to avoid misleading advertising. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are CAP's top tips to help [...]

January 17th, 2019|CAP|0 Comments

Delivery charges in adverts

Wait a minute, Mr Postman – Delivery charges in ads. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s crucial [...]

January 17th, 2019|CAP|0 Comments