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Research into reference pricing in advertising

Advertising Standards Authority (ASA) research into consumer understanding of reference prices in ads Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret [...]

March 8th, 2018|ASA|0 Comments

Political adverts and advertising rules

If a week is a long time in politics then the next few could, for some, feel like an eternity. Following the triggering of a snap general election which will take place on 8 June, we’re all bound to see and hear a lot of political ads in the coming weeks that make various pledges [...]

April 26th, 2017|ASA|0 Comments

Buckle up Fidelity

A complaint lodged against a Fidelity International national press advert, seen in the Sunday Telegraph on 4 December 2016 was not upheld by the Advertising Standards Authority (ASA) yesterday. The ad featured an image of a woman driving a convertible car. The complainant challenged whether the advert was irresponsible because she was not wearing a [...]

March 16th, 2017|ASA|0 Comments

John Lewis tarnished by Apple Watch advertising

John Lewis Partnership plc (John Lewis) squeaky-clean image has been tarnished after it had been found guilty of a Black Friday deal on Apple Watches which saw them withhold stock when the sale was on – and then sell them afterwards for a higher price. The Advertising Standards Authority (ASA) upheld a complaint and ordered [...]

March 13th, 2017|ASA|0 Comments

Most complained adverts of 2016

This is an extract from the ASA website.   The Advertising Standards Authority (ASA) have revealed the UK’s Top 10 most complained about ads of 2016. The cause of complaints ranged from twerking businessmen in denim shorts and high heels, to blind footballers kicking cats and the ancient rivalry between England and Scotland. Our announcement revealed: [...]

January 20th, 2017|ASA|0 Comments