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January 2020

Non-Invasive Prenatal Testing

January 16th, 2020|CAP|

Non-Invasive Prenatal Testing (NIPT) – A look at the Advertising Standards Authority’s (ASA) rulings. Statistics can be thorny. Even when true they can still be misleading, as demonstrated by this recent set of rulings against providers of Non-Invasive Prenatal Testing (NIPT) - a test that pregnant women can take to determine whether their foetus [...]

Delivery charges in adverts

January 16th, 2020|CAP|

Wait a minute, Mr Postman – Delivery charges in ads. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s [...]

Enforcing ad rules on prenatal testing

January 16th, 2020|CAP|

The Committee of Advertising Practice (CAP) have published a new Enforcement Notice on Advertising Non-invasive Prenatal Testing (hereafter NIPT), which is a type of prenatal screening for genetic conditions which uses a maternal blood test to examine foetal DNA. It is offered on the NHS in some regions but also through private clinics. Ads for [...]

Misleading financial promotions land firm with FCA fine

January 12th, 2020|Compliance|

At the end of last year, claims management firm Professional Personal Claims Limited was hit with a £70,000 fine from the Financial Conduct Authority (FCA). What was the fine for, and are there lessons other regulated firms – not just claims management companies – can learn to avoid the same fate? Regulator clamps down [...]

How to comply with CAP’s rules on testimonials and endorsements

January 11th, 2020|Marketing|

The Committee of Advertising Practice (CAP) this week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy. The article, published by the ASA/CAP, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitimate – method of promoting your product or service’, marketers should make [...]

Guest blog: How to make the right decision when choosing a board portal

January 10th, 2020|Simplifie|

Portal technology is making the process of producing and hosting board papers easier and more professional than ever. As a result, more and more boards are moving to a portal-based approach. But with a myriad of solutions and suppliers in the market, how do you know which one to choose? Here Simplifie outline the [...]