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December 2019

9 reasons why your sales email is being ignored

December 6th, 2019|Sales|

Email is the leading method of communication despite the popularity of social media and the continued use of the telephone. Although people still prefer to be contacted via email, that is not to say that it is always an effective tool. In three out of four cases, your sales email is being ignored by [...]

What is the content marketing cycle and why does it matter?

December 5th, 2019|Marketing|

Content marketing is a perennial topic of interest for today’s Marketers. In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as explored in this blog on why you need quality content in the era of machine learning. But [...]

Advertising persons with disabilities in adverts

December 3rd, 2019|CAP|

Referring to persons with disabilities in ads. This week (3 December) we saw the UN’s international Day of Persons with Disabilities. In honour of the day, the Committee of Advertising Practice (CAP) have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach [...]

Advertising compulsory costs and charges

December 2nd, 2019|CAP|

Non-optional charges Rule 3.18 of the Committees of Advertising Practice (CAP) Code states that quoted prices must include non-optional taxes, duties, fees and charges that apply to all or most buyers. If it is not possible to calculate the charge in advance, for example because it depends on the consumer’s circumstances, the advertisement must [...]

Guest blog: What is the future of corporate governance?

December 2nd, 2019|board, Simplifie|

Corporate governance is always a topical subject. In a rapidly changing world, what should corporate governance look like? What areas should the board focus on? How can they drive their organisation in a direction that’s compliant with regulations and in tune with public priorities? Simplifie have looked before at the issue of governance, asking [...]

Food: Probiotic claims

December 1st, 2019|CAP|

Health claims “Health claims” are those which refer to a relationship between a food or ingredient and health. The rules on health claims apply to claims which suggest or imply a relationship between food and health, not just explicit claims. ‘Specific’ health claims for a food should only be made if the claim is "authorised" and [...]