Insight

29 11, 2018

Advertising cannabidiol products

Nov 29th, 2018|CAP|0 Comments

CBD – A potted history and how not to hash up. Consumer awareness of Cannabidiol (CBD) containing products has recently increased and ads for these products are becoming more prolific. CBD products are most commonly sold as oral formulations. CBD containing products can be difficult to classify. However, it remains a marketer’s responsibility to ensure [...]

29 11, 2018

Useful advice on profanity

Nov 29th, 2018|CAP|0 Comments

Some *bleeping* useful advice on profanity [*contains strong language*]. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the Advertising Standards Authority (ASA)‘curse a blue streak’ when you use [...]

28 11, 2018

Guest Post: If you are an expert, people should know!

Nov 28th, 2018|Networking|0 Comments

Are you considered a local expert in your industry? – If you’re not, you’re missing a great opportunity for you to focus on and improve on your marketing. It’s a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds a personal brand and trust. [...]

27 11, 2018

Instagram Announces Three New Shopping Features

Nov 27th, 2018|Social Media|0 Comments

Instagram has unveiled not one, but three new features to make shopping even easier. These exciting updates include a new shop tab for Instagram business pages that redirects users to shoppable items that the company has included on their grid, a collection tab that allows you to save products that have been tagged in Stories [...]

26 11, 2018

Is the gender balance on corporate boards improving?

Nov 26th, 2018|Perivan|0 Comments

This month saw the publication of a new report looking at Improving gender balance in FTSE Leadership. The report is the third released as part of the Hampton-Alexander Review, an independent review body which works to increase the number of women on FTSE 350 boards. It captures data on over 23,000 leadership roles across 350 [...]