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2 08, 2019

What are marketing personas and how will they help you?

August 2nd, 2019|Marketing|0 Comments

You’ve probably heard of marketing personas, sometimes known as ‘buying’ or ‘buyer’ personas. It’s a term used increasingly in marketing strategy. But what are personas? What is the definition of a marketing persona and what is it used for? How detailed do these personas need to be? And how can you create the buyer [...]

2 08, 2019

How will marketing leaders allocate their budgets in 2020?

August 2nd, 2019|Marketing|0 Comments

A new survey has uncovered how marketers plan to spend their budgets in 2020. The survey, by business intelligence company the Incite Group, questioned 950 marketers. It aimed to understand their goals, priorities and the ways they plan to allocate budgets in the coming year. Here we look at the findings. What do they [...]

2 08, 2019

New FCA guidance addresses what constitutes advice

August 2nd, 2019|Compliance|0 Comments

This week (30 July) the Financial Conduct Authority published a package of proposals on pension transfer advice. The proposals aim to help consumers achieve better value from their pensions and to improve the quality of pension transfer advice. Among the issues covered is the question of what constitutes advice, and a proposal to introduce [...]

31 07, 2019

Sponsored Posts on Instagram Stories

July 31st, 2019|Social Media|0 Comments

How to Use Instagram Stories as an Influencer: Sponsored Posts Instagram Stories has become a vital tool for both brands and influencers alike. It’s a great way to share the things that you’re loving (and currently promoting) with your audience while at the same time keeping it authentic, light, and fun. The best way [...]

31 07, 2019

Using emojis in adverts

July 31st, 2019|CAP|0 Comments

Keeping your emojions in check – using emojis in ads. For most of you reading this, we suspect that at one point or another you’ve received a message or seen a post online that was filled with cartoons, gesticulations and possibly an illustrated vegetable. Perhaps it made you laugh, blow a gasket  or left [...]

31 07, 2019

Medicines and influencer marketing

July 31st, 2019|CAP|0 Comments

How many followers makes a celebrity? Medicines and influencer marketing Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape.  While much of the regulatory discussion to date has been centred on labelling and transparency - it’s important to remember that the [...]