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March 2020

The Queen-tessential guide to referring to the Royal Family in ads

March 27th, 2020|CAP|

While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads. Only in limited circumstances can you show or mention a member of the Royal Family without [...]

FCA issues a number of updates for firms during coronavirus pandemic

March 27th, 2020|Compliance|

This week, the Financial Conduct Authority (FCA) has issued a number of updates for regulated firms as the UK continues to battle the coronavirus pandemic. Here we summarise the most recent developments. Bank branch opening On Monday (23 March), the FCA confirmed that banks and building societies should try to keep their branches and contact centres [...]

Easter promotions

March 27th, 2020|CAP|

Don’t be a bad egg, make sure your Easter promotions are cracking. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top tips from the Committee of [...]

Avoiding causing religious offence during Easter

March 27th, 2020|CAP|

Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause serious or widespread offence when using religious references in their [...]

Avoid Covid-19 scams

March 26th, 2020|FCA|

Find out about potential coronavirus (Covid-19) scams, how they could affect you, and how to protect yourself. A major event like Coronavirus can initiate new types of scam activity. You may have already seen reports of fraudulent activity around the sale of face masks and hand sanitiser. When it comes to financial services, the scam activity is [...]

How to work remotely and maintain client relationships

March 25th, 2020|Sales|

How to maintain client relationships whilst working remotely. As we have been hearing frequently over the last few weeks, we are living in unprecedented times. Deep concerns surrounding the coronavirus outbreak have brought a phenomenal change in how we work – the traditional workplace has now shifted, almost overnight, to an overwhelming trend of [...]