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December 2019

How to use Instagram TV in 2020

December 11th, 2019|Social Media|

IGTV: How to Leverage Instagram’s Expansive Video Platform. When Instagram introduced the option for creators to produce longer, binge-worthy videos on IGTV, it was clear the company was forecasting the importance of video for the new year. If 2019 was the year when videos on social media became a fixture for all users, 2020 [...]

Online Affiliate Marketing

December 10th, 2019|CAP|

Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded by a business for each new customer attracted by their marketing efforts, usually with a pre-agreed percentage of each sale.  Affiliates typically place ads and links online that direct consumers to the website of a company. Remember that the CAP Code [...]

Firms failing to monitor compliance

December 10th, 2019|Smarsh|

Brokers Penalized for Using Personal Email and Violating Social Media Policies. In recent months, regulators penalized firms for failing to monitor for compliance with their social media policies. Also, regulators fined brokers for using personal email accounts to send business-related communication to customers. Failure to meet FINRA and SEC retention requirements results in serious [...]

Offence: Age in advertising

December 6th, 2019|CAP|

Rule 4.1 states that marketing communications must not contain anything that is likely to cause serious or widespread offence, and specifies that special care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability and age. Advertisers should take special care to ensure that references to or [...]

Postage and packing in ads

December 6th, 2019|CAP|

If postage and packaging fees apply, these must be made clear in the ad or. If they are a set non-optional fee which applies per product, the cost should be included in the price. Otherwise the ad must make it clear that the fee is chargeable and what the fee is, or how it [...]

5 steps to creating a culture of compliance

December 6th, 2019|Compliance|

Blog last month on How to implement a culture of compliance proved really popular. Creating compliant cultures is clearly still top of mind for many firms, with the need to embed an ethos of good governance never far from the priority list. We’ve therefore decided to revisit the topic of compliant cultures. Here, we [...]