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7 10, 2019

Types of claims: “Only” and “One and only”

October 7th, 2019|CAP|0 Comments

“Only” and “One and only” claims are regarded as either objective or subjective, depending on the context of the claim. If an advertiser claims to be the only company to offer a service, or to offer certain benefits to the consumer, it is likely that this will be considered an objective claim, which the [...]

5 10, 2019

How to Create the Perfect Pinterest Pin

October 5th, 2019|Social Media|0 Comments

Pinterest is a vital resource for gathering inspiration and strategically mapping out how you’d like to share already published content from your website.It’s one of the best platforms for leveraging visibility, as well as reaching a broader audience. When it comes to being successful on Pinterest, it all comes down to the art of [...]

4 10, 2019

How to make the right decision on gating content

October 4th, 2019|Marketing|0 Comments

There’s an ongoing debate in the marketing world about gating content. Adding a form before your valuable marketing content has become the accepted approach. But is gating always right? Here we explore the pros and cons of putting your content behind a data-capture form. To gate or not to gate? What’s behind the trend [...]

4 10, 2019

How to comply with new FCA rules on insurance pricing

October 4th, 2019|Compliance|0 Comments

Today (4 October) the Financial Conduct Authority (FCA) published the interim report of its market study into the pricing of home and motor insurance - but if you don’t want to wade through its 69 pages, we’ve summarised the key findings here: What is the FCA’s market study on insurance pricing? The regulator launched [...]

4 10, 2019

Guest blog: 8 questions you need to ask a potential portal provider

October 4th, 2019|Simplifie|0 Comments

Increasing numbers of organisations are turning to board portals as their solution of choice for delivering board papers. This shouldn’t be surprising: a portal-based approach can improve the professionalism of your board packs; save you significant time and money; and make papers more user-friendly for the board members who read them. But choosing a [...]

3 10, 2019

Marketing of stop-smoking

October 3rd, 2019|CAP|0 Comments

Launched in 2012, 'Stoptober' is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. 'Stoptober' is based on the insight that if someone can stop smoking for 28-days, they are five times more likely to be able to stay quit for good. Given that we've [...]