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13 06, 2018

Use of the term “Dr”: Chiropractors

June 13th, 2018|CAP|0 Comments

The “Chiropractor” title is protected by law and chiropractors are regulated by statute. The General Chiropractic Council (GCC) is the UK-wide statutory body established by Parliament to regulate the chiropractic profession. The Committees of Advertising Practice (CAP) understands that Chiropractors are permitted by the GCC to use the courtesy title “Doctor of Chiropractic”, which is [...]

12 06, 2018

How to set up a Business Facebook Page

June 12th, 2018|Social Media|0 Comments

You may be thinking on doing a little Social Media marketing or starting to think about using Facebook for your business.  You wouldn’t be alone as in 2015 there were said to be over 40million Business Pages on Facebook according to TechCrunch and the number is carrying on growing. 1. Reach New Audiences Facebook has over 1.86 billion according to [...]

11 06, 2018

How to prepare for FCA regulation – advice for claims management firms

June 11th, 2018|Perivan|0 Comments

From 1 April 2019, claims management firms will be regulated by the Financial Conduct Authority (FCA). Let's look at what the draft rules say, and how claims management firms can prepare. FCA to regulate claims management On 1 April 2019, the FCA will take over regulation of claims management companies (CMCs) in the UK, including [...]

10 06, 2018

5 SEO Basics You Need To Get Right

June 10th, 2018|Marketing|0 Comments

With all the talk of GDPR recently, we thought it was time for a change of subject. How’s your web traffic? Particularly in light of the new rules, encouraging people to your website is arguably more important than ever. Here we revisit some SEO basics – the nuts and bolts of search best practice – [...]

8 06, 2018

CAP’s four top tips for charity advertising

June 8th, 2018|CAP|0 Comments

It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent Advertising Standards Authority (ASA) rulings to help you stick to the [...]

8 06, 2018

Should regulators focus more on incentives than fines?

June 8th, 2018|Compliance|0 Comments

Mark Carney, Bank of England governor, has suggested that financial compliance should focus more on incentives than fines. Speaking at the Bank’s Markets Forum, Carney talked of London’s position as a role model of good corporate conduct and addressed some of the challenges facing the industry. The City as role model Carney said that since the [...]

1 06, 2018

What can you learn from the most valuable global brands?

June 1st, 2018|Perivan|0 Comments

This week, communications giant WPP and research agency Kantar Millward Brown released their 2018 BrandZTM Top 100 Most Valuable Global Brands rankings. Here we look at what the 2018 results tell us, and what financial services firms can learn from the global leaders. What is the ‘Most Valuable Global Brand’ research? The annual index ‘reflects the [...]

31 05, 2018

Advertising around the World Cup

May 31st, 2018|CAP|0 Comments

Avoiding own goals and red cards – advertising around the World Cup. This summer’s World Cup provides a wealth of opportunities for advertisers looking to score with their campaigns but you need to be mindful of potential pitfalls when using a high profile international tournament as inspiration. With that in mind, here’s some advice on [...]

25 05, 2018

GDPR goes live today – what do you need to know?

May 25th, 2018|GDPR|0 Comments

It’s finally here. 25 May 2018. #GDPRday. After months – if not years – of speculation, planning and debate about exactly what the new rules mean, today the General Data Protection Regulation comes into force. So, what does it actually mean for marketers? What’s the latest thinking on its impact as it goes live? And how will [...]

11 05, 2018

How to maximise success by combining email and social media

May 11th, 2018|Perivan|0 Comments

On their own, both email and social media are powerful marketing channels. But use them in combination, and you can dramatically increase their impact. In this blog, we look at how the two channels can work together to improve the ROI of your marketing activity. Why email marketing? Email is recognised as a hugely effective [...]

11 05, 2018

FCA shares industry’s concerns about PRIIPs requirements

May 11th, 2018|Compliance|0 Comments

In a speech last month, FCA chief executive Andrew Bailey admitted to having concerns about the requirements of the PRIIPs legislation. What is PRIIPs? The packaged retail and insurance-based investment products (PRIIPs) regulations came into force on 1 January this year. You can read more here about what PRIIPs is and how to comply. The regulation applies [...]

11 05, 2018


May 11th, 2018|CAP|0 Comments

Remit for ads appearing unlawfully in public places. Committees of Advertising Practice (CAP) has taken a decision to clarify the range of material which falls outside the scope of the CAP Code under the exclusion of flyposting. This exclusion will now refer to marketing which appears unlawfully in public places. CAP considers that the change [...]

8 05, 2018

GDPR Consultation on the collection and use of data for marketing

May 8th, 2018|CAP|0 Comments

The Committee of Advertising Practice (CAP) is consulting on changes to its rules on the collection and use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing and that they are aligned with the standards introduced by the General Data Protection Regulation (EU [...]

7 05, 2018

How to use new FCA complaints data to your advantage

May 7th, 2018|Perivan|0 Comments

The Financial Conduct Authority (FCA) has released its latest complaints data – and as usual, it has useful information for Compliance teams who want to adopt best practice. The regulator publishes information on the complaints it receives twice-yearly. What does the new data tell us? The number of complaints made to financial services firms increased by [...]

6 05, 2018

Brace yourself: dental advertising

May 6th, 2018|CAP|0 Comments

This is not a drill - dental ads wisdom. National Smile Month is just around the corner, so to celebrate the Committees of Advertising Practice (CAP) have put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence before [...]

3 05, 2018

Zombies in Advertising

May 3rd, 2018|CAP|0 Comments

Dead good advice on zombies in ads. The Committees of Advertising Practice (CAP) take their duty as a responsible regulator seriously:  when they see an opportunity to help society they take it - even if it goes a bit further than ad regulation.  Which is why they want to make sure you’re at your most [...]

3 05, 2018

Don’t get burnt this summer: sun safety and the Ad Code

May 3rd, 2018|CAP|0 Comments

Staying out for the summer – sun safety and the Ad Code Getting out and about to enjoy the sun is a great idea provided you do so safely, but marketers often find themselves getting burned by the Advertising Standards Authority (ASA) if they start making ‘dodgy’* claims about all things sun-related. Suncreams When it [...]

27 04, 2018

Business to business marketing: GDPR and PECR

April 27th, 2018|ICO|0 Comments

Does the GDPR apply to business-to-business marketing? Yes. GDPR applies wherever you are processing ‘personal data’. This means if you can identify an individual either directly or indirectly, the GDPR will apply - even if they are acting in a professional capacity. So, for example, if you have the name and number of a business [...]

26 04, 2018

Update: FCA Regulation Of Consumer Credit

April 26th, 2018|Compliance|0 Comments

When the Financial Conduct Authority (FCA) took over regulation of the consumer credit market in 2014, it aimed to make the market fairer, cleaner and more sustainable. On 20 March this year, Christopher Woolard, Executive Director of Strategy and Competition at the FCA, gave a speech to the Responsible Finance Conference in Glasgow titled ‘Beyond regulation: [...]

20 04, 2018

Paws for thought: Animals in advertising

April 20th, 2018|CAP|0 Comments

The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending [...]