Insight

19 10, 2018

7 SEO Mistakes You Need To Avoid

October 19th, 2018|Marketing|0 Comments

Search engine experts Search Engine Land have published a blog looking at common SEO blunders. We examine the flip side, and look at what not to do, summarising their findings to explore the 7 SEO mistakes you need to avoid. Why is SEO important? Before we examine some common mistakes, a quick reminder on just [...]

18 10, 2018

Why is wasting time a compliance issue?

October 18th, 2018|Compliance, Marketing|0 Comments

Is wasting time an issue for Compliance? It could be – to find out how, read on… How much time do your colleagues waste looking for documents? It’s a perennial problem. Your Marketing Manager is looking for that sales presentation…that brochure…that product flyer – and they KNOW it exists. But can they find a copy, in [...]

18 10, 2018

The Changing Role of Electronic Information Archiving

October 18th, 2018|Smarsh|0 Comments

In a recent article published to the Corporate Compliance Insights website, Mike Pagani, Senior Director of Product Marketing and Chief Evangelist at Smarsh, explores how communications archival has shifted roles in recent years as newer communications channels emerge to compete with email. Many organizations, Pagani points out, have a history of reacting to new communications technology [...]

15 10, 2018

How to use Instagram Swipe-Up

October 15th, 2018|Marketing, Social Media|0 Comments

Having access to the ‘Swipe-Up’ feature in Instagram Stories can be a a fantastic marketing tool when it comes to driving traffic and sales to your website or blog. This feature is currently only available to Instagram business accounts with over 10K followers or verified accounts. The ‘Swipe-Up’ feature is perfect for businesses and influencers [...]

15 10, 2018

Guest post – How can you emulate the success of the best global brands?

October 15th, 2018|Marketing|0 Comments

This month, brand consultancy Interbrand released its 19th Best Global Brands list. The list identifies – and explores the common success factors behind – the world’s leading brands. What sectors do they come from? How have they achieved their success? And where do financial services firms compare to other industries? We look into the findings here. What [...]

15 10, 2018

What is the FCA proposing on brexit?

October 15th, 2018|Compliance|0 Comments

Last week, the Financial Conduct Authority (FCA) published two consultation papers, setting out its proposed approach on the UK’s exit from the EU in the event of a ‘hard’ Brexit. It wants to ensure there is a ‘functioning regulatory framework in place’ if we leave the EU without an implementation period. What do the consultation [...]

14 10, 2018

Marketing Chiropractic Services

October 14th, 2018|CAP|0 Comments

Backing up your claims for Chiropractic. We’ve got your back when it comes to advice about advertising but with that in mind, depending on your claims for your Chiropractic services, you may need to make a few adjustments to stick to the rules. Back-ground Neither the Advertising Standards Authority (ASA) nor the Committees of Advertising [...]

12 10, 2018

Mental health and advertising

October 12th, 2018|CAP|0 Comments

Getting it right on mental health. Following on from World Mental Health Day earlier this week, the Committees of Advertising Practice (CAP) provided the following guidance in relation to mental health and advertising. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure [...]

11 10, 2018

Guest post – Surprising secret to better governance and decisions

October 11th, 2018|Perivan|0 Comments

Better governance and decision-making are probably top of the wish list for most boards. But ensuring your board makes the right choices for your organisation, and meets best practice compliance standards, isn’t always easy. It might surprise you to know that something fairly simple – we might even say ‘overlooked’ – is essential to governance [...]

9 10, 2018

Simple business steps for social media

October 9th, 2018|Social Media|0 Comments

Stand out on social media with these simple steps! If you're new to using social media for your business or simply aren't sure where you're going wrong, try incorporating a couple of these basic tips into your marketing strategy. Engage, engage, engage Social media isn’t just a platform for you to talk about yourself/your company all [...]

9 10, 2018

How to make sure your influencer marketing complies with the rules

October 9th, 2018|Marketing|0 Comments

On 28 September, the Committee of Advertising Practice (CAP) – released a new ‘Influencer’s Guide’. The guide sets out how to stick to the advertising rules, and is essential reading for anyone who is an influencer, or uses influencer marketing. We summarise its key points here. Remind me – who are the ASA and CAP? [...]

9 10, 2018

How to Use Instagram’s Nametag Feature

October 9th, 2018|Marketing|0 Comments

Instagram’s new ‘Nametag’ Feature makes it easier than ever to connect with new friends and share your Instagram profile! Gone are the days of awkwardly repeating your Instagram handle to someone in a loud party, or accidentally following the wrong person with a similar Instagram name. The ‘Nametag’ feature is super simple to use. Here’s [...]

8 10, 2018

How to comply with the FCA new pension transfer rules

October 8th, 2018|Compliance|0 Comments

Last week, the Financial Conduct Authority (FCA) published new rules aimed at improving the advice people receive when considering transferring their pension. Its new document, Improving the quality of pension transfer advice – feedback on CP18/7 and final rules and guidance sets out the latest rules. Why is the FCA focusing on pension transfers? Pensions were one [...]

5 10, 2018

Organic food and cosmetics in advertising

October 5th, 2018|CAP|0 Comments

Keeping your ‘Organic’ claims compliant. The Committees of Advertising Practice (CAP) share some advice on the use of the term ‘organic’ in relation to foods and cosmetics. Food glorious food! ‘Organic’ has a specific meaning in the food industry and marketers should not claim that food is “organic” or is “made with organic ingredients” unless it comes [...]

5 10, 2018

Are you using Snapchat for Business?

October 5th, 2018|Social Media|0 Comments

New social platforms are constantly emerging, creating opportunities for businesses to communicate with their consumers in innovative ways. One of these platforms is Snapchat, a mobile app that allows users to send photo messages that automatically delete themselves shortly after being viewed. As Snapchat continues to grow and evolve, so does its user base of [...]