Tel: +44 (0) 7841 513 323 | +44 (0) 1732 875 808 | Email: info@LSCPROM.co.uk

Insight

16 04, 2019

Advertising surveys

April 16th, 2019|CAP|0 Comments

A quick guide to advertising consumer surveys. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated their findings. The Committee of Advertising [...]

16 04, 2019

Hotel advertising

April 16th, 2019|CAP|0 Comments

Make room for this advice on hotel advertising. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, hotels provide a much needed – and usually much enjoyed – service for consumers.  Here’s the Committee of Advertising Practice (CAP) advice on some of the rules in [...]

16 04, 2019

Marketing and Countdown Clocks

April 16th, 2019|CAP|0 Comments

The final countdown. The Advertising Standards Authority (ASA) has seen a rise in complaints about the use of “Countdown Clocks”, particularly in relation to promotions.  With that in mind, here’s the Committee of Advertising Practice(CAP)run-down on using different types of ‘countdown’ to help you keep your marketing in “Tick Tock” condition. 5… Once a countdown [...]

16 04, 2019

Healthcare advice

April 16th, 2019|CAP|0 Comments

Healthcare advice inspired by World Health Day. Earlier this month (7 April) we saw World Health Day and one of the key messages from the World Health Organisation (WHO) this year was that “Health is a human right; it’s time for health for all”.  With that in mind, it’s important that ads for healthcare products [...]

13 04, 2019

Will London miss out on FinTech innovation after Brexit?

April 13th, 2019|Marketing|0 Comments

That’s a question posed by FinTech risk experts Aon recently. In a blog, the firm explores whether Brexit will impact London FinTechs and threaten the capital’s reputation as a hub for financial innovators. We look at the reasons for London’s pre-eminence in financial innovation – and examine the implications of our departure from the EU. [...]