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Insight

20 04, 2018

Paws for thought: Animals in advertising

April 20th, 2018|CAP|0 Comments

The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls of derision from the public, and putting advertisers at risk of ending [...]

20 04, 2018

Substantiation 101

April 20th, 2018|CAP|0 Comments

Around 70% of the complaints received by the Advertising Standards Authority (ASA) are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long a company has been trading, [...]

15 04, 2018

What are the FCAs priorities for 2018?

April 15th, 2018|Compliance|0 Comments

This week, the Financial Conduct Authority (FCA) released its 2018-19 Business Plan. The plan sets out the regulator’s key priorities for the next 12 months. Here we look at what these priorities are and what they might mean for your regulatory compliance plans. The FCA’s plans for EU withdrawal The UK’s plans to leave the EU [...]

15 04, 2018

How to comply with FCA rules on Insurance communications

April 15th, 2018|Marketing|0 Comments

The Financial Conduct Authority (FCA) is getting tough on general insurance firms that fail to follow its rules. Earlier this month, the regulator warned that it will take action if firms don’t properly implement its rules on renewal communications. We explore what the rules are and how you can comply. Why is the regulator focusing [...]

12 04, 2018

Delivery charges and restrictions

April 12th, 2018|CAP|0 Comments

Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s crucial that advertisers are clear about any charges that might apply [...]

11 04, 2018

How Can You Improve Marketing Team Collaboration?

April 11th, 2018|Marketing|0 Comments

Better collaboration is something of a Holy Grail for all teams. For Marketers, it can have particular benefits. Marketing’s a function with significant visibility across the business – your projects touch numerous other teams, meaning you often work with people firm-wide to get communications published, events organised and content produced. A report earlier this year suggested [...]

10 04, 2018

FCA To Automate Regulation: What It Means For You

April 10th, 2018|Perivan|0 Comments

On 22 March, Chancellor Philip Hammond gave a speech to the second International Fintech Conference in London. The speech covered many areas of financial innovation, but one of the most interesting aspects from a compliance point of view was his announcement that the Financial Conduct Authority (FCA) and Bank of England are going to move [...]

6 04, 2018

Advertising guidance on Royal occasions

April 6th, 2018|CAP|0 Comments

Royally impressive – some princely advice on advertising around Royal occasions The wedding of Prince Harry and Meghan Markle is fast approaching and the birth of Prince William and the Duchess of Cambridge’s third child is on the horizon.  The Committees of Advertising Practice (CAP) understand marketers may wish to link their ad campaigns to [...]

1 04, 2018

GDPR and SALES: All You Need To Know About The New Regulation

April 1st, 2018|Sales|0 Comments

You can’t have failed to notice that the General Data Protection Regulation is coming into effect soon. From 25 May, you will have to comply with a new range of requirements around the ways you use client and prospect data. We have looked previously at how the new regulation will impact Sales teams– but with [...]

30 03, 2018

How To Avoid Producing Misleading Online Adverts

March 30th, 2018|Marketing|0 Comments

The Advertising Standards Authority (ASA) has this month launched the first stage of a project focused on misleading online adverts. The research aims to explore people’s ability to recognise online ads as ads. It has come about in response to a trend the advertising regulator has noticed ‘that has seen advertisers entering into commercial relationships [...]

28 03, 2018

MiFID II – are your financial promotions measuring up?

March 28th, 2018|Perivan|0 Comments

Two months on from the Markets in Financial Instruments Directive II (MiFID II) implementation date, how are your financial promotions measuring up? Are you confident that you understand the implications of the new regulation? And that your marketing is in line with its requirements? Here we revisit the MiFID II and explore what you should be doing [...]

22 03, 2018

How to build a high-performing compliance team

March 22nd, 2018|Compliance|0 Comments

The pressures on Compliance teams have rarely been greater. You need to stay on top of regulatory change – which invariably brings more, not fewer, challenges – and manage a growing workload. At the same time, governance is in the spotlight as never before. You need a team that can perform at 100% all the [...]

18 03, 2018

How to improve your board packs in 6 steps

March 18th, 2018|General|0 Comments

Board packs tend to follow the same formula and be produced in the same way, not changing much over the years. How often do you revisit yours to make sure they are doing their job? Do they make it easy for your directors to analyse information and make decisions? Are they user-friendly and simple to [...]

17 03, 2018

How to minimise compliance risk in your social media strategy

March 17th, 2018|Perivan|0 Comments

Content remains one of the biggest focuses for marketing teams. This is particularly true in professional services, where content marketing can be one of the most effective ways to evidence your skills and solutions. When it comes to promoting your content, social media is likely to be one of your key channels. And use of [...]

16 03, 2018

Marketing of stop-smoking products and services

March 16th, 2018|CAP|0 Comments

Break the habit, not the Code – Stop-smoking aids. National No Smoking Day is celebrated annually on the second Wednesday in March and aims to provide smokers with resources to help them quit for good. In 2018, the theme was ‘#TellUsYourWay’ so we thought we’d take a moment to share some advice on the marketing [...]

16 03, 2018

Top Promotional Marketing tips for Easter

March 16th, 2018|CAP|0 Comments

Don’t be a bad egg, make sure your Easter promotions are cracking. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top tips to make sure you don’t [...]

10 03, 2018

Most effective marketing content, and how you can use it

March 10th, 2018|Marketing|0 Comments

A new infographic shares the content formats that work best with European audiences. The research, asked marketers what they think the most effective formats are. As you can see below, blog posts are thought to be the most effective marketing content. E-newsletters come second, with infographics a close third. How can you make the most of [...]

8 03, 2018

Research into reference pricing in advertising

March 8th, 2018|ASA|0 Comments

Advertising Standards Authority (ASA) research into consumer understanding of reference prices in ads Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret [...]

28 02, 2018

Political or non-commercial advertising and ASAI Code

February 28th, 2018|ASAI|0 Comments

The Advertising Standards Authority for Ireland (ASAI) is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest [...]