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December 2019

Offence: Age in advertising

December 6th, 2019|CAP|

Rule 4.1 states that marketing communications must not contain anything that is likely to cause serious or widespread offence, and specifies that special care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability and age. Advertisers should take special care to ensure that references to or [...]

Postage and packing in ads

December 6th, 2019|CAP|

If postage and packaging fees apply, these must be made clear in the ad or. If they are a set non-optional fee which applies per product, the cost should be included in the price. Otherwise the ad must make it clear that the fee is chargeable and what the fee is, or how it [...]

5 steps to creating a culture of compliance

December 6th, 2019|Compliance|

Blog last month on How to implement a culture of compliance proved really popular. Creating compliant cultures is clearly still top of mind for many firms, with the need to embed an ethos of good governance never far from the priority list. We’ve therefore decided to revisit the topic of compliant cultures. Here, we [...]

9 reasons why your sales email is being ignored

December 6th, 2019|Sales|

Email is the leading method of communication despite the popularity of social media and the continued use of the telephone. Although people still prefer to be contacted via email, that is not to say that it is always an effective tool. In three out of four cases, your sales email is being ignored by [...]

What is the content marketing cycle and why does it matter?

December 5th, 2019|Marketing|

Content marketing is a perennial topic of interest for today’s Marketers. In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as explored in this blog on why you need quality content in the era of machine learning. But [...]

Advertising persons with disabilities in adverts

December 3rd, 2019|CAP|

Referring to persons with disabilities in ads. This week (3 December) we saw the UN’s international Day of Persons with Disabilities. In honour of the day, the Committee of Advertising Practice (CAP) have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach [...]