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June 2020

Comparisons: Verifiability

June 2nd, 2020|CAP|

The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) recognise that comparative advertisements help give customers valuable information as well as encourage competition between advertisers. But, as with all ads, it is important that they are clear and easy for consumers to understand and they comply with the relevant legislation. The CAP [...]

How to ensure consistency in regional and local marketing

June 1st, 2020|Marketing|

Consistency – of both messaging and look-and-feel – is essential in marketing. If you want your hard work on brand to pay off, you need to ensure consistency across your regional and local marketing activity. Here we look at why consistency in regional and local marketing is so important, and how you can achieve [...]

How is the FCA strengthening compliance for payments firms?

June 1st, 2020|Compliance|

On 22 May, the Financial Conduct Authority (FCA) took action to strengthen protections for customers using payments firms, launching a consultation on additional guidance for these firms. The consultation ‘proposes additional temporary guidance to strengthen payment firms’ prudential risk management and arrangements for safeguarding customers’ funds in light of the exceptional circumstances of the coronavirus pandemic [...]

May 2020

How can the board successfully lead a remote workforce?

May 30th, 2020|board|

During the coronavirus pandemic, many of us have become used to working remotely – and at the moment, remote working looks to be the foreseeable future for large numbers of employees. For the board, this creates a challenge. While many firms have adapted to remote working in the short term, and have been able [...]

How marketers can be both creative and compliant

May 27th, 2020|Marketing|

For regulated Marketers, regulatory compliance is as important as content creativity. But the two can often seem polar opposites – the innovative, imaginative Marketer versus the detail-oriented, risk-averse Compliance team. It is possible, though, to successfully marry creativity and compliance, as a recent article by contently.com explains. Here, we look at how your marketing content can [...]

Could it be a mistake to measure your corporate culture?

May 27th, 2020|Compliance|

A new paper published by the Financial Conduct Authority (FCA) suggests measuring your culture might not be the silver bullet many firms hope for. The paper, published under the FCA’s ‘Insight’ banner, which shares opinion and analysis, responds to a paper on measuring culture which the regulator published last year. Measuring culture – opposing views The [...]