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February 2020

How did unclear communications lead to an FCA fine?

February 20th, 2020|Marketing|

On 17 February, the Financial Conduct Authority (FCA) fined car finance provider, Moneybarn Ltd, £2.77 million for failing to treat customers fairly. What was the fine for, and as a Marketer, how can you help to ensure that your firm avoids falling foul of the financial regulator? Why did the FCA fine Moneybarn? The [...]

Do recent actions make the FCA’s intentions for 2020 clear?

February 20th, 2020|Compliance|

In the first few weeks of 2020, the Financial Conduct Authority (FCA) has already issued a ‘Dear CEO’ letter as well as two portfolio letters addressed to chief executives. Do these letters give us an insight into the Authority’s current priorities? Can they give Compliance teams a steer on what the regulator is looking [...]

The internet and public protection

February 20th, 2020|ASA|

Advertising Standards Authority (ASA) opinion piece by Guy Parker. “Out of control”, “wild west”, “ungoverned space”. Words often used to describe the internet, a place where some say the usual rules don’t apply. The digital age brought new markets for small businesses and more choice for consumers. But a dizzying pace of technological change, misuse [...]

Why it’s so easy to destroy brand reputation – and how to avoid it

February 19th, 2020|Marketing|

An article 2018, Marketing Week looks at the issue of brand reputation and how easy it is to shape – or conversely, devalue – it. We look at why in today’s world reputation is so fragile, and the strategies you need to take to preserve and improve your own brand’s standing. Learning from a branding expert [...]

How to protect your reputation in the age of social media

February 19th, 2020|Compliance|

Global professional services firm Aon previously explored the issue of reputation in the era of social media. Here we look at the reputational risks posed by today’s social media-focused world, and the steps Compliance teams can take to mitigate them. News moves fast in the digital world The Aon report is based on a study [...]

How to Use Instagram Stories to Grow Your Brand

February 18th, 2020|Social Media|

Instagram Stories can be a significant growth mechanism for your brand if used frequently and adequately. Since the release of Stories in 2016, it is currently the most popular aspect of Instagram. Stories are no longer viewed as the place where you stash content that didn’t quite meet the aesthetic requirement of your grid. [...]