Insight

15 02, 2019

How to comply with new FCA claims management rules

February 15th, 2019|Compliance|0 Comments

On 1 April 2019, the Financial Conduct Authority (FCA) takes over regulation of the UK’s claims management industry. In preparation for this, the regulator recently published new rules for the sector intended to ‘boost consumer protection and professionalism’. The Policy Statement, released at the end of last year, sets out the conduct, rules and fees [...]

15 02, 2019

Improve your asset management investor communications

February 15th, 2019|Marketing|0 Comments

Earlier this month, the Financial Conduct Authority (FCA) released the latest outputs from its Asset Management Market Study. This second set of rules aim ‘to improve the quality of the information available to consumers about the funds they invest in’. What are the new rules, and how will they impact marketing? What is the FCA’s [...]

14 02, 2019

Guest post: What’s personal brand and why it’s so important

February 14th, 2019|Marketing|0 Comments

Nowadays, most of us have two identities: a real-world presence and an online presence. The thing is, our online presence is becoming more and more important every day, massively influencing our real life. If you see an advert of a service or a product, are you going to trust the advert, or are you going [...]

14 02, 2019

Be a Valentine’s S.A.I.N.T. with your promotional marketing

February 14th, 2019|CAP|0 Comments

It’s that time of year again, when two become one, where the world turns shades of pink and red, when January sales become Valentine’s Day promotions. So, the Committee of Advertising Practice (CAP) have put their S.A.I.N.T of a guide to ensure your customers don’t fall out of love with your promotional marketing. S is [...]

14 02, 2019

Swipe right: online dating and the CAP Code

February 14th, 2019|CAP|0 Comments

Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees - the Committee of Advertising Practice (CAP) have rounded up some advice in this handy guide to help you stay cool-headed when marketing your dating [...]