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Insight

12 08, 2017

If you’re not compliant you’re not coming in

August 12th, 2017|CAP|0 Comments

Clubbing and the CAP Code – If you’re not compliant you’re not coming in Nightclub event promotion has come a long way since the days when fly posters and leaflets dominated the advertising landscape.  Thanks to digital media there is now a broader range of ways to promote an event than ever before.  With sensitive themes [...]

11 08, 2017

Travel marketing – Don’t just ‘wing’ it

August 11th, 2017|CAP|0 Comments

With summer well underway, marketers are reminded to ensure their ads for travel products and packages stay on the right flight path and stick to the ad rules.  So pack your bags and get ready for a whistle-stop tour of what to do and what to avoid when marketing flights, accommodation and other travel products. [...]

8 08, 2017

3 Best Practices For Governing Social Media For Financial Firms

August 8th, 2017|Smarsh|0 Comments

This article is an excerpt from the 2017 Financial Advisor’s Guide to Social Media. This guide contains practical steps that will help you develop a social media strategy and policy that meets social media recordkeeping and supervision regulatory requirements, while gaining maximum business value from your social efforts. Download the full eBook here.   Social media has become [...]

7 08, 2017

GDPR compliance: 10 things you need to know

August 7th, 2017|Perivan|0 Comments

The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. This means another piece of legislation for your team to understand and comply with. Here we look at the 10 things you need to know and do to ensure you meet the requirements. What is the GDPR? It’s a new EU regulation. It [...]

4 08, 2017

Back to School campaigns

August 4th, 2017|CAP|0 Comments

“Back to school” – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on promotions and comparisons, the Committees of Advertising Practice (CAP) provide a few tips to help you stay between [...]

28 07, 2017

MIFID II: financial promotions what you need to know

July 28th, 2017|Perivan|0 Comments

In this blog, we explore in more detail the impact of the Markets in Financial Instruments Directive II (MIFID II) regulation on marketing communications and financial promotions. How will MiFID II impact financial promotions? The Markets in Financial Instruments Directive comes into force in January 2018, and the near-final detail of the new regulation was published [...]

20 07, 2017

Content is king…or is it?

July 20th, 2017|Marketing|0 Comments

When it comes to video, many people argue that content is king. And well, they’re right, it is! Your content is the foundation of your video, so it is vital that you ensure you get your point across perfectly without using too much technical jargon or making the script too long. So, seeing as content [...]

16 07, 2017

Top Electronic Communication Compliance Gaps for 2017

July 16th, 2017|Smarsh|0 Comments

This article is an excerpt from the Smarsh 2017 Electronic Communications Compliance Survey Report.This survey of financial firms shows that while many have begun to apply resources to supervision, firms struggle to focus on the channels that have the most potential for risk. Download the full report here.   Against the backdrop of political shifts in Washington and growing popular [...]

7 07, 2017

Is a tick-box approach to governance failing your firm?

July 7th, 2017|Perivan|0 Comments

A new report by Tomorrow’s Company suggests it probably is. The think tank’s latest report, NEDs: Monitors to Partners, analyses the governance changes companies need to make in order to create long-term, sustainable businesses. It argues that increases in regulation over the last 25 years have led boards to focus on risk mitigation and monitoring, [...]

4 07, 2017

10 Signs You Should Invest in Workflow Automation

July 4th, 2017|Marketing|0 Comments

“Efficiency is doing things right; effectiveness is doing the right things.”- Peter Drucker Tighter deadlines, complex briefs, smaller runs, are just a few examples of the complexities surrounding workflow management strategies. Supervising, collating and coordinating all of the necessary ‘cogs’ in your ‘machine’ is an endless struggle, on all fronts. Automating your processes where [...]

29 06, 2017

Updated HFSS brand guidance for broadcast

June 29th, 2017|CAP|0 Comments

New restrictions on advertising in non-broadcast media of food and soft drink products that are high in fat, salt or sugar (HFSS) come into effect on 1 July 2017. These restrictions reflect the rules that are already in place for TV and, as such, BCAP’s rules are unchanged. However, the process of developing CAP rules [...]

23 06, 2017

How will GDPR regulation affect sales?

June 23rd, 2017|Perivan|0 Comments

GDPR and sales: how will new regulation affect you? What is GDPR? GDPR is the new General Data Protection Regulation. It’s an EU regulation that aims to strengthen and increase consistency in data protection for individuals within the EU. It also governs the export of personal data outside the EU. The big change with the [...]

22 06, 2017

Are you ready for the new HFSS rules?

June 22nd, 2017|CAP|0 Comments

Last December, the Committees of Advertising Practice (CAP) announced new restrictions on HFSS advertising in non-broadcast media. These will come into effect soon. From 1 July 2017, HFSS advertisements will be subject to media placement restrictions and any other HFSS ads that are directed at under-12s through their content will not be allowed to use promotions [...]

20 06, 2017

GDPR Compliance for Small Medium Business

June 20th, 2017|Compliance|0 Comments

The Layman’s Guide GDPR Compliance for Small Medium Business. This book provides a layman’s introduction to the EU General Data Protection Regulation so it is aimed towards small and medium Kindle Edition: £5.69 organisations that have no in house legal or technical expertise. The aims of the book are to develop an [...]

20 06, 2017

5 steps you need to take if you want to innovate compliantly

June 20th, 2017|Perivan|0 Comments

This week, the Financial Conduct Authority (FCA) released the names of the next 24 firms accepted into its Regulatory Sandbox. With innovation and fintech so high on the financial services agenda, we share the five steps that regulated firms should take to innovate in a way that meets regulatory compliance requirements. Remember that innovation and [...]

19 06, 2017

Social Media and Relationship Marketing – Time For Change?

June 19th, 2017|Social Media|0 Comments

Many moons ago Relationship Marketing was a term dedicated for marketers purely for existing customers focusing on customer retention and loyalty through long term customer engagement. Relationship Marketing however was pretty much a one-way street it didn’t mean that customers were welcomed into an active discussion with the company or indeed an individual! Direct mail, [...]

16 06, 2017

Are your marketing campaigns failing?

June 16th, 2017|Perivan|0 Comments

According to a recent City AM article, that’s what new research into professional services marketing suggests. The report by agency Propero Partners is called State of Digital Marketing in Professional Services and looks at the activities professional services marketers undertake to generate leads, enquiries and client goodwill. The article claims that the report shows that [...]

13 06, 2017

How to handle customer complaints on social networks?

June 13th, 2017|Social Media|0 Comments

Ignoring the power of online word-of-mouth is no longer an option in today’s world, especially in the financial services industry.  Understanding what customers feel, think and say about your company – in real time – is ever more critical. Social media is a powerful tool for brands of all types. It helps them connect, engage, [...]

9 06, 2017

How to make fund factsheets and KIDS more user-friendly

June 9th, 2017|Perivan|0 Comments

Most factsheets and Key Information Documents fail to hit the mark. That’s the conclusion of a recent Money Marketing article looking at fund manager documents – Key Information Documents (KIDs) and fund factsheets. As part of their research into due diligence, the magazine asked advisers ‘what they look for in fund factsheets, how useful KIDs [...]

8 06, 2017

Does your evidence relate to the advertised product?

June 8th, 2017|CAP|0 Comments

Does your evidence come up short? It goes without saying that testing methodology should be robust and withstand scrutiny. 1) Failure to test to industry standard (if relevant) On a number of occasions, the Advertising Standards Authority (ASA) has directed advertisers to ensure that their testing followed, or was of an equivalent standard to, the [...]