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Insight

2 08, 2018

Key watch-outs for equity release product adverts

August 2nd, 2018|CAP|0 Comments

We’re living longer!  That’s great news, but how can we maintain the standard of living we want into old age?  As income is almost certainly going to drop when we swap our pay packet for a pension, we’ll probably need to pay closer attention than ever to making the most of the income we have, [...]

2 08, 2018

Picture perfect? Advertising and body image

August 2nd, 2018|CAP|0 Comments

With summer showing no signs of stopping, marketers are more likely to encourage consumers to think about holidays and the summer months. This usually means more ads for swimwear, holidays and weight loss products where the focus is usually on a model’s body and physique – and an increase in complaints to the Advertising Standards [...]

30 07, 2018

How to make compliance (cost) effective?

July 30th, 2018|Compliance|0 Comments

How can you maximise compliance’s effectiveness – without compromising cost-efficiency? A new report from PWC on The Business of Compliance explores how organisations can balance cost and effectiveness. Here we summarise their findings and advice. Balancing compliance cost and effectiveness Compliance is a necessary business function for regulated firms. Corporate responsibility is taken increasingly seriously, in terms [...]

30 07, 2018

What Insights Can We Gain From FCA’s New Report And Accounts?

July 30th, 2018|Perivan|0 Comments

Earlier this month, the Financial Conduct Authority (FCA) released its 2017-18 Annual Report and Accounts. In previous years, this document has given a good snapshot of how well the regulator has done in achieving its goals – and provided insight into future priorities. Here we summarise the 2017-18 report and see what we can infer from [...]

22 07, 2018

How to avoid producing misleading adverts

July 22nd, 2018|Marketing|0 Comments

The Advertising Standards Authority (ASA) has produced a useful guide with 6 tips to help you avoid misleading advertising. What are their 6 tips and how can you put them into practice? Misleading advertising a key cause of complaints The ASA reported that last year, 70% of the complaints it received related to misleading advertising. [...]

18 07, 2018

Vetting claims about products for animal health

July 18th, 2018|CAP|0 Comments

There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their products within the correct legal framework, and hold evidence to support their [...]

13 07, 2018

How to avoid the reputational banana skin

July 13th, 2018|Marketing|0 Comments

Why it’s so easy to destroy brand reputation – and how to avoid it. In a recent article Marketing Week looks at the issue of brand reputation and how easy it is to shape – or conversely, devalue – it. We look at why reputation is so fragile, and the strategies you need to take [...]

7 07, 2018

Pricing and availability in travel marketing

July 7th, 2018|CAP|0 Comments

Don’t just ‘wing’ it - Pricing and availability in travel marketing. With summer well underway, marketers are reminded to ensure their ads for travel products and packages stay on the right flight path and stick to the ad rules.  So pack your bags and get ready for a whistle-stop tour of what to do and [...]

28 06, 2018

Headline prices and cashback or trade-in promotions

June 28th, 2018|CAP|0 Comments

What you see is what you get – headline prices and cashback or trade-in promotions. The Committees of Advertising Practice (CAP) Compliance team have recently found themselves following up on a number of complaints about sponsored search ads where a stated headline price has been reduced by the amount of a cashback or trade-in offer.  [...]

26 06, 2018

Clocked ads are final

June 26th, 2018|Clearcast|0 Comments

It’s an important principle of clearance that when Clearcast clear a clocked ad, an identical ad is delivered to broadcasters under the same clock number. Clearcast have sampled over 300 clocks comparing the version they were sent with that delivered to one broadcaster and found that in a small number of cases there were differences, [...]

26 06, 2018

How can CEOs best manage their time?

June 26th, 2018|Perivan|0 Comments

CEOs may have significant resources at their disposal. They may wield influence and power. But one thing all CEOs are short of is time. A new study, published in Harvard Business Review, aims to explore how CEOs spend their time, how this compares to others, and what this means for their effectiveness. Perivan Technology summarise [...]

25 06, 2018

What can marketers learn from new FCA research?

June 25th, 2018|Marketing|0 Comments

Last week, the Financial Conduct Authority (FCA) published the latest findings from its Financial Lives research. The survey tracks consumers’ use of financial services. Here we look at how the UK’s consumers approach financial services, how this can vary by region, and how, as a marketer, you should respond in your marketing and communications strategies. What is [...]

13 06, 2018

Use of the term “Dr”: Chiropractors

June 13th, 2018|CAP|0 Comments

The “Chiropractor” title is protected by law and chiropractors are regulated by statute. The General Chiropractic Council (GCC) is the UK-wide statutory body established by Parliament to regulate the chiropractic profession. The Committees of Advertising Practice (CAP) understands that Chiropractors are permitted by the GCC to use the courtesy title “Doctor of Chiropractic”, which is [...]

12 06, 2018

How to set up a Business Facebook Page

June 12th, 2018|Social Media|0 Comments

You may be thinking on doing a little Social Media marketing or starting to think about using Facebook for your business.  You wouldn’t be alone as in 2015 there were said to be over 40million Business Pages on Facebook according to TechCrunch and the number is carrying on growing. 1. Reach New Audiences Facebook has over 1.86 billion according to [...]

11 06, 2018

How to prepare for FCA regulation – advice for claims management firms

June 11th, 2018|Perivan|0 Comments

From 1 April 2019, claims management firms will be regulated by the Financial Conduct Authority (FCA). Let's look at what the draft rules say, and how claims management firms can prepare. FCA to regulate claims management On 1 April 2019, the FCA will take over regulation of claims management companies (CMCs) in the UK, including [...]

10 06, 2018

5 SEO Basics You Need To Get Right

June 10th, 2018|Marketing|0 Comments

With all the talk of GDPR recently, we thought it was time for a change of subject. How’s your web traffic? Particularly in light of the new rules, encouraging people to your website is arguably more important than ever. Here we revisit some SEO basics – the nuts and bolts of search best practice – [...]

8 06, 2018

CAP’s four top tips for charity advertising

June 8th, 2018|CAP|0 Comments

It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent Advertising Standards Authority (ASA) rulings to help you stick to the [...]

8 06, 2018

Should regulators focus more on incentives than fines?

June 8th, 2018|Compliance|0 Comments

Mark Carney, Bank of England governor, has suggested that financial compliance should focus more on incentives than fines. Speaking at the Bank’s Markets Forum, Carney talked of London’s position as a role model of good corporate conduct and addressed some of the challenges facing the industry. The City as role model Carney said that since the [...]

1 06, 2018

What can you learn from the most valuable global brands?

June 1st, 2018|Perivan|0 Comments

This week, communications giant WPP and research agency Kantar Millward Brown released their 2018 BrandZTM Top 100 Most Valuable Global Brands rankings. Here we look at what the 2018 results tell us, and what financial services firms can learn from the global leaders. What is the ‘Most Valuable Global Brand’ research? The annual index ‘reflects the [...]

31 05, 2018

Advertising around the World Cup

May 31st, 2018|CAP|0 Comments

Avoiding own goals and red cards – advertising around the World Cup. This summer’s World Cup provides a wealth of opportunities for advertisers looking to score with their campaigns but you need to be mindful of potential pitfalls when using a high profile international tournament as inspiration. With that in mind, here’s some advice on [...]