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Chris Hall

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So far Chris Hall has created 1064 blog entries.

Advertisement features guidance

Recognising ads: Advertisement features. Section 2 of the Committee of Advertising Practice (CAP) Code requires that marketing communications are obviously identifiable as such. Most ads and other marketing communications are obviously recognisable as advertising purely by virtue of their content and the context in which they appear e.g. display ads in newspapers, ‘promoted’ posts on [...]

February 11th, 2020|CAP|0 Comments

Brand-owned and paid social media guidance

Recognising ads: Brand-owned and paid social media. There are a number of different types of ads that can appear on social media, from the posts on a brand’s own feed to ‘affiliate’ or ‘advertorial’ posts that have been published by an influencer.  This advice article focuses on the former, as well as paid-ads on [...]

February 11th, 2020|CAP|0 Comments

Guest blog: FTSE 100 companies must do better on governance and reporting

That’s according to a report issued last month by the Financial Reporting Council. The report forms the Council’s annual review of the UK Corporate Governance Code. It claims that if companies want to ‘demonstrate their positive impact on the economy and wider society’, they need to improve both governance practices and reporting. What does this mean [...]

February 10th, 2020|board, Simplifie|0 Comments

FCA issues first fine of the year

Just three weeks into the new year, the Financial Conduct Authority issued its first fine of 2020. The fine, levied against Hall and Hanley Limited (HHL) (in liquidation), a claims management company, was for ‘misleading consumers to claims and unfair treatment of consumers in the claims management sector’. The fine totalled £91,000; you can [...]

February 7th, 2020|Compliance|0 Comments

How to use newsjacking to generate marketing content

Newsjacking is a tactic Marketers can use to generate content and increase engagement. But what is it, how can it be used, and is it a device your team can utilise? What is newsjacking? The term was coined – according to sproutsocial.com – by David Meerman Scott in his book, ‘Newsjacking’. It refers to the process of [...]

February 7th, 2020|Marketing|0 Comments

Influencing Responsibly

#InfluencingResponsibly: The ASA’s Jurisdiction. The Advertising Standards Authority (ASA), as the UK’s advertising regulator, only apply the rules in the Committee of Advertising Practice (CAP) Code to advertisements and other marketing communications that fall within its scope.  This is a narrower jurisdiction than that of the Competition and Markets Authority (CMA), the UK’s competition [...]

February 6th, 2020|CAP|0 Comments