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Chris Hall

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So far Chris Hall has created 1024 blog entries.

How to comply with CAP’s rules on testimonials and endorsements

The Committee of Advertising Practice (CAP) this week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy. The article, published by the ASA/CAP, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitimate – method of promoting your product or service’, marketers should make [...]

January 11th, 2020|Marketing|0 Comments

Guest blog: How to make the right decision when choosing a board portal

Portal technology is making the process of producing and hosting board papers easier and more professional than ever. As a result, more and more boards are moving to a portal-based approach. But with a myriad of solutions and suppliers in the market, how do you know which one to choose? Here Simplifie outline the [...]

January 10th, 2020|Simplifie|0 Comments

FTSE100 companies need to do better

FTSE100 companies need to do better on governance and reporting. That’s the upshot of a new report by the Financial Reporting Council, released this week. The report, which forms the Council’s annual review of the UK Corporate Governance Code, says that companies need to improve governance practices and reporting if they are to ‘demonstrate [...]

January 10th, 2020|Compliance|0 Comments

Guest blog: How to better align your sales process with the customer journey

Buying and selling have changed over the last few decades. From the once universal sales approach to a more customised process, buyers and sellers need to be connected. A structured sales process is needed to match each stage of a buyer’s journey to ward off miscommunication, which can hamper sales deals. Essentially, focusing on [...]

January 9th, 2020|Simplifie|0 Comments

Advertising food

Getting your weight loss food ads in shape. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip the scales towards a breach of Section [...]

January 9th, 2020|CAP|0 Comments

Enforcement Update – Ads for Botox on social media

Today the Committee of Advertising Practice (CAP) has published new guidance with the Medicines and Healthcare products Regulatory Agency (MHRA) about the advertising of botulinum toxin injections (like Botox) on social media. This includes paid-for ads, non-paid-for marketing posts and influencer marketing. The Compliance team will take targeted enforcement action after Friday 31st January to ensure a level-playing-field. Where [...]

January 9th, 2020|CAP|0 Comments