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Chris Hall

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So far Chris Hall has created 935 blog entries.

How to turn customers into the best salespeople

Customers, as purchasers of your products or services, make the best salespeople. But we don’t mean in the traditional sense as they are not paid company sales representatives. What we mean is that through interaction with peers and contacts, they promote the goods and services you provide. They offer the best feedback as users [...]

October 16th, 2019|Sales|0 Comments

How to customise your Google search result ‘snippets’

Google has announced that it will let website owners customise the way their content appears in search results previews. How can you take advantage of this to improve the way your firm is described in search rankings? What is Google changing? The ‘snippet’ is the preview text that shows when your site appears in [...]

October 11th, 2019|Marketing|0 Comments

FCA fines firm for skill, care and diligence failings

Today (11 October), the Financial Conduct Authority (FCA) announced that it has fined broker Tullett Prebon (Europe) Limited £15.4 million. The fine is a result of the firm ‘failing to conduct its business with due skill, care and diligence, failing to have adequate risk management systems and for failing to be open and cooperative with [...]

October 11th, 2019|Compliance|0 Comments

How to improve your marketing efficiency

Efficiency is one of the Marketing team’s Holy Grails. Improving your efficiency enables you to get products and services to markets quicker; reduce duplication and rework; and save your business money. But becoming more efficient is easier said than done. All too often, Marketing teams are bogged down in admin and reactive work. A [...]

October 11th, 2019|Marketing|0 Comments

Mental Health advertising

Getting it right on mental health. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The Committee of Advertising Practice (CAP) Code contains a number of [...]

October 10th, 2019|CAP|0 Comments

SM&CR MISCONCEPTIONS: The Certification Regime is easy to implement

Assuming you have done all you need for the Senior Managers Regime on 9th December 2019. You have identified those impacted, and they are all ready, you’ve even got a project plan for ongoing compliance oversight and monitoring of the new regime. It might feel like plain sailing from now, but with the excitement [...]

October 7th, 2019|Compliance|0 Comments