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Chris Hall

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So far Chris Hall has created 1071 blog entries.

Guide to comparative advertising

A quick guide to comparative advertising. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and the public, so it’s important [...]

February 27th, 2020|CAP|0 Comments

Advertising consumer surveys

A quick guide to advertising consumer surveys. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the Committee of Advertising Practice (CAP) Code in the way they have communicated their [...]

February 27th, 2020|CAP|0 Comments

Verifiability in ads

Vexed by verifiability? How to make sure your ads comply. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads. What is verifiability? Both the Committee of Advertising Practice (CAP) and Broadcast Committee [...]

February 27th, 2020|CAP|0 Comments

How did unclear communications lead to an FCA fine?

On 17 February, the Financial Conduct Authority (FCA) fined car finance provider, Moneybarn Ltd, £2.77 million for failing to treat customers fairly. What was the fine for, and as a Marketer, how can you help to ensure that your firm avoids falling foul of the financial regulator? Why did the FCA fine Moneybarn? The [...]

February 27th, 2020|Marketing|0 Comments

Beauty and Cosmetics: Treatments using fillers

The Advertising Standards Authority (ASA) accepts that some cosmetic products can help to give skin a more youthful appearance (see Beauty: Creams) by temporarily reducing the appearance of fine lines and wrinkles. The Committee of Advertising Practice (CAP) accept similar claims for “lip fillers”/”dermal fillers”, such as Collagen, Restylane and Perlane, that can be injected [...]

February 26th, 2020|CAP|0 Comments

Beauty and Cosmetics: Chemical peels

Some marketers offer chemical peels such as microdermabrasion. The Committee of Advertising Practice (CAP) accepts that microdermabrasion can slough off the dead layer of skin on the skin’s surface. It also accepts that the part or complete removal of the top layer can reveal “younger-looking” and “smoother” skin but marketers should limit their claims [...]

February 24th, 2020|CAP|0 Comments