Chris Hall

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So far Chris Hall has created 662 blog entries.

Public Sector Guide to Text Message Policy and Retention | Smarsh

This guide contains practical steps that will help public sector organizations and departments develop a text message policy and retention strategy to protect against the risk involved with use of this popular, universal form of communication. Public sector organizations need communications and recordkeeping policies that protect them against the risk that comes with new forms [...]

Dec 8th, 2018|Smarsh|0 Comments

Advertising consumer surveys

A quick guide to advertising consumer surveys. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated their findings. Here are some key [...]

Dec 8th, 2018|CAP|0 Comments

The Government Social Media Survival Guide | Smarsh

Why does public sector need social media to communicate? Public sector organizations have a lot to offer the communities they serve through social media. Updates on your website or items on your city council meeting agenda can now foster real-time interaction with your constituents. Imagine using your Facebook page to enhance the search for missing [...]

Dec 8th, 2018|Smarsh|0 Comments

How can you best manage the creative review process?

The creative review process is an inescapable part of the Marketing role. Whether you’re producing hard copy assets like brochures, flyers and sell sheets, or digital ones like webpages, lead nurturing emails or interactive pdfs, reviews are essential. Getting a ‘fresh pair of eyes’ to look at a document or asset towards the end of [...]

Dec 7th, 2018|Marketing|0 Comments

Disabilities and advertising

Referring to persons with disabilities in advertising. This week (3 December) we saw the UN’s international Day of Persons with Disabilities. In honour of the day, the Committee of Advertising Practice  (CAP) have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the Code [...]

Dec 7th, 2018|CAP|0 Comments