The Advertising Standards Authority for Ireland (ASAI) is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing.

The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The following sections of the ASAI Code might be of interest to anyone with a query relating to political advertising or non-commercial advertising, which is not within remit of the ASAI Code:

  • 2.1 The primary objective of the Code is to regulate commercial marketing communications in the interest of consumers ensuring, so far as possible, that all marketing communications are prepared with a sense of responsibility both to the consumer and to society.

The ASAI Code does not apply to:

  • 2.3 (f) Marketing communications whose principal purpose is to express the advertiser’s position on a political, religious, industrial relations, social or aesthetic matter or on an issue of public interest or concern.

The full ASAI Code in relation to the Remit, Scope and Application, can be found by clicking here.

Source: ASAI

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